Apple invited us to its Cupertino, Calif. headquarters to "Loop Us In" on what's next, and evidently, some of that was meant literally. New loops, or "bands" as one might say, were unveiled alongside a price drop for the Apple Watch.
Mind you, no new Apple Watch hardware was revealed, but those who love parting ways with disposable income in exchange for flashier bands should take note. A gaggle of bands were revealed today, including an ultra-soft woven nylon band, a black Milanese Loop band, and a variety of fresh colors for Sport and leather bands.
We had a chance to let most of the new ones grace our wrist for a bit during its hands-on event, and the woven nylon was an instant favorite -- it's supple, soft, and not nearly as coarse as it looks in photos. It's also impossibly light, which ought to make fitness junkies who aren't into the basic silicone band quite happy.
Note that the connecting lugs that securely hold the band to the Watch are colour-coded to match the strap, and the buckle on the nylon band is particularly comfortable.
Given today Apple announced a price drop of the Apple Watch, buying new bands might be an option for some, and the updates bring a bunch of new options. The Sport Band now includes understated pastel colours, for instance.
These colours make the straps look almost edible, though we wouldn't advise this.
The Apple Watch range in Apple's HQ all sported the incoming updated software, with extra complications and improved Maps app, though we haven't tested these extensively yet.
Similarly, the classic leather buckle has added a delicate turquoise-y shade and a vibrant tomato colour - although there's a soup-like feeling with the red hue.
The leather strap is attractive looking and feels smooth and luxurious. There are now enough leather straps for the Watch that all tastes, from sober to outlandish, should be catered for.
If you have an Apple Watch or Apple Watch Sport with the Space Black edging, arguably the best-looking case in the Watch range, your main excitement will be reserved for the new Space Black Milanese Loop, which takes the elegance up a notch.
Available in 38mm and 42mm sizes, naturally, the new Loop really is much darker, though photos don't always do it justice.
It's a keen match for the Space Black bracelet already available but feels completely different, of course. The magnetic strap is easily adjusted for comfort and it makes for an elegant-looking, great-fitting band.
There are now so many colours, materials, buckles and other fittings that the range of options can be a bit bewildering, but at least there's no way you're likely to have the same Watch as the next guy.
The whole batch is on sale now, with the woven nylon bands going for $49, the black Milanese Loop, Leather and Classic Buckle for $149, the Modern Buckle for $249, and the Link Bracelet for $449.
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