Olympus: OM-D pre-orders 'highest ever'

Beating PEN by a mile

A spokesperson from Olympus has said that pre-orders for its E-M5, the first in the Olympus OM-D line are the highest they've ever had, for a camera of its kind.

Speaking to TechRadar, Mark Thackara, Olympus UK marketing manager said, "Pre-orders are the highest we've ever had, it's a lot higher than the [PEN] E-P1, and even the biggest pre-order level for many years, which I think shows how people are responding to the camera."

Olympus introduced the OM-D during the Japanese photography trade show, CP+. It features a retro design and inbuilt electronic viewfinder.

It's a new direction for the company, which was one of the first on the market with mirrorless cameras, unveiling the PEN E-P1 back in 2009.

Audience

The OM-D is aimed at advanced enthusiasts, and comes with a price tag of around £1000 body only, or £1200 including the new 12-50mm kit lens.

It competes in the market against the Fuji X Pro1 and Sony NEX-7, both of which are also aimed at the advanced/pro end of the consumer.

Scheduled for release in mid-April, UK customers have been tempted by an array of offers which include a free battery grip for all pre-orders.

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Amy (Twitter, Google+, blog) is a freelance journalist and photographer. She worked full-time as the News Reporter / Technical Writer (cameras) across Future Publishing's photography brands and TechRadar between 2009 and 2014 having become obsessed with photography at an early age. Since graduating from Cardiff Journalism School, she's also won awards for her blogging skills and photographic prowess, and once snatched exhibition space from a Magnum photographer.