Spotify has made tentative steps into the world of music videos, with an exclusive video of Jimi Hendrix's previously unreleased cover of Bleeding Heart.
Driected by Julien Temple – he of Glastonbury fame – the video is taken from a Hendrix performance comped on to footage of Glastonbury's Pyramid Stage.
The video is a precursor to a live album which will be released 4 March and exclusively to Spotify Premium users.
Music video
This is the first time Spotify has dabbled in video content, but we have a sneaking suspicion it won't be the last.
The real story here, though, is the video is a taster of what to expect from the live album, available just to premium subscribers.
Expect to see more of these Spotify Premium exclusives – as this is one way Spotify will drag its 'free' audience into its subscription model.
This story has been updated.
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mayedin
February 25th 2010
1. Hendrix died the day before the first Glastonbury (and what is Kate Moss - around 1.16 in - doing at the side of the stage as that would make her over 60 now!)
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