Blogging in the UK is hitting the big time, with the latest statistics from Hitwise showing a weekly high of one in every 84 website visits going to a weblog.
This means that an impressive 1.19% of all UK internet traffic in that week (back in June) was to blogs – with Google owned Blogger and MySpace blog featuring prominently alongside the blogs for traditional mainstream media like the BBC and Guardian.
The numbers show a massive 101% increase in the past three years, far greater than that of more established internet sites in news and media.
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And it appears that the Brits are more au fait with blogs than the US. 0.73% of US traffic was to blogs in May compared to 1.09% in the UK.
The name blog is a contraction of the phrase 'weblog'- and the original concept was of a personal online diary that was made available to a limited audience
However, the internet proved the perfect forum for the mix of opinion and in-depth knowledge of niches and the term is now applied to all manner of sites.