Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple TV Plus could soon take another big shot at soccer with landmark FIFA deal
By Alex Blake published
FIFA is said to be in talks with Apple to launch a new high-profile soccer tournament, but the move has its critics.
It's time for AMD, Intel, and Nvidia to call a truce on the performance arms race and focus on sustainability and efficiency
By John Loeffler published
AMD, Intel, and Nvidia have long been in a computing performance arms race that requires more power than we can sustain, so the big three need to shift their focus.
iOS 18 could bring generative AI to your iPhone in the most Apple way possible
By Axel Metz published
The latest rumors suggest that Apple's proprietary LLM will run entirely on-device.
The end of FineWoven? Apple reportedly stops production of the eco-friendly accessories
By Alex Blake published
Apple’s FineWoven accessories are reportedly on the way out after meeting with a frosty reception from customers.
iPad Air 6: latest news, rumors and everything we know so far
By Axel Metz last updated
Updated Here's what we know and what we want to see in the next iPad Air from Apple.
A key Apple app is rumored to be getting a major upgrade in macOS 15
By David Nield published
A comprehensive update is apparently in the pipeline for the Calculator app: here's what could be coming.
3 essential Apple iPhone accessories that are actually worth buying
By Axel Metz published
We highlight three Apple-branded iPhone accessories we can't live without.
Apple wants businesses everywhere to use Vision Pro, says the wearable tech enhances everyday productivity
By Wayne Williams published
Apple wants businesses everywhere to use Vision Pro, says the wearable tech enhances everyday productivity.
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