Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Custom iPhone Air has a clear back and SIM card slot – and major drawbacks
One YouTuber hacked their iPhone Air to give it a transparent back and a SIM card slot. But the fresh new design also comes with a few downsides.
WhatsApp is finally adding a handy group chat feature we've been waiting for
WhatsApp is rolling out Group Message History, which lets new chat members easily catch up on messages posted before they joined.
New movies: the most exciting films coming to theaters in February 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Is Apple set to turn to China for its next memory partner? Mac maker reportedly searching for new partners as negotiations get tricky
Apple explores partnerships with Chinese memory manufacturers YMTC and CXMT to diversify DRAM and NAND supply amid price volatility.
Apple Music has a slew of new features on the way, including a revamped UI
Apple Music's new features could breathe new life into the platform, but its UI redesign has divided subscribers.
Apple CarPlay just got a massive AI upgrade in iOS 26.4
Apple has opened up CarPlay to conversational AI bots other than Siri, as previously rumored.
The iPhone 17 Pro Max is the most traded-in phone — here's why
Lots of people are selling their iPhone 17 Pro Max's, and this is likely down to several different reasons.
These tiny keyring earbuds also work like an AirTag with Apple's Find My app
The ultimate modern accessory? Never lose your keys, never be without earbuds
