And here we come to one of the key reasons to buy the new iPad 4: the internet browsing experience.
You can imagine that a device designed for internet browsing is only going to be improved hugely with the addition of a high resolution Retina Display - and you'd be pretty much bang on the money.
The screen looks superb when flicking around the internet - be it text heavy sites or those filled with pointless photos of Michael Bublé being stalked by raptors, it all looks so much better than on previous tablets or smartphones.
The odd thing is how impressive text and pictures look on the screen. Yes, we know the pixel density is stupidly high for a tablet, but most of us will have used a desktop monitor with the same level of clarity in the past, so it shouldn't be too much of a surprise.
It's the shine of the new iPad 4 that makes it so much more stunning - the screen isn't too reflective, but just gliding your finger over the display is a really pleasant sensation.
We know this isn't really the way we usually review an internet browser, but Apple users have a different expectation when it comes to purchasing decisions compared to picking up a Google Nexus 7 and thinking about the CPU power running under the hood.
However, if we look at the technical specifications, the new iPad 4 is no slouch as we've discussed - and that certainly shows with the internet browsing experience, and is one of the key areas of improvement over the old iPad 3.
We noticed a definite improvement in the speed with which TechRadar loaded over Wi-Fi, with a full page render nearly a second faster than on the previous iteration.
The internet browsing experience on the new iPad 4 is definitely closing in on the experience of the desktop browser, with the likes of tabbed browsing making it very easy to jump between different pages instead of having to flick out to see which windows are currently open.
There are other features that have carried across here as well, with the Reader tab in the address bar turning any text on the page into an ebook like experience.
When we first played with this feature we were excited to no longer have the issue of pictures getting in the way of our reading experience, and since the iOS 6 upgrade you can now save items for offline reading too, which is a real plus.
The web browser does have a few missing elements in our minds, and not just the lack of Flash integration. We're not going to get into the Flash debate here - it's becoming almost irrelevant on mobile devices thanks to the onset of HTML5 coding. We'll leave it up to you to decide whether you can live without web video on certain sites, but at least those sites are becoming fewer and fewer.
It's more the fact the new iPad 4 web browser hasn't quite nailed the icon sizes that we take umbrage with. Things like hitting the icon to reload the page or shut down a tab are difficult to hit, as they're pretty tiny.
Apple has clearly increased the accuracy around these, as otherwise you'd need Borrower-size fingers to use them, but we still had a large number of mis-hits when simply trying to bounce between web pages.
The other issue we've got is text reflow, where the words rearrange themselves on the screen to fit your zoom level. Apple's got that great pinch to zoom functionality on offer, but once you get too close to the text there's no way to make it wriggle about to fill the screen.
Spend any amount of time with an HTC device, and you'll see what a key feature this is... when you get to some web pages on the new iPad 4, you simply can't get close enough into the text and still see it all on the screen at once, and that's a failing in our eyes.
Overall, the internet browser on the new iPad 4 is terrific though. Web pages load very quickly most of the time, the text looks stunning on the new Retina Display, and getting the answers your require from the web is brilliant.
There are still some things Apple can tidy up: better accuracy on certain elements on the page, a clearer bookmarking system and better zooming in and out of text when viewing long web pages are the key things we'd look at.
But many will buy the iPad 4 primarily for sofa-based web browsing, and it certainly is up to that task.