Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
It's high time the Studio Display joined the mini-LED party, and rumors suggest Apple could use the tech in its next monitor for creative pros
Apple might be shifting to OLED for its M6 MacBooks in 2026, but mini-LED will reportedly be at the forefront for its rumored Studio Display 2.
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
iPhone 17: latest news and rumors for every expected model
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
The iPhone 17 Pro could cost $50 more than its predecessor – here’s what that might mean for other configurations
The iPhone 17 Pro is again rumored to cost more than its predecessor, but we're now hearing that you might get more storage for your money.
The best MacBook deals in August 2025
Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.
Listen up, students! The latest MacBook Air is down to a record-low price and it's the top laptop I recommend for the new school year
The newest Apple MacBook Air M4 has dropped to a record-low price of $899 / £849 at Amazon.
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