Samsung’s S95F was “easily one of the best OLED TVs of 2025” – and it’s currently AU$1,200 off for a limited time

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This big saving is thanks a Samsung Store Secret Sale, which is now live for 48 hours

Samsung S95F OLED TV on a pink background with "Big Savings" text in white, along with the TechRadar logo.
(Image credit: Future / Samsung)

If you’ve been thinking about upgrading your TV, then one of the first brands to consider has to be Samsung. The South Korean tech giant has a formidable track record of producing some of the best TVs we’ve ever seen, and nowhere was that better exemplified than with the S95F OLED released in 2025.

However, being a flagship TV benefitting from Samsung’s high-end technologies, it naturally commands a high price tag. Thankfully, that’s currently been rectified via an official Samsung Secret Sale, with the 55-inch model seeing its price slashed by AU$1,200 for a limited time. And when I say limited time, I mean it: the Secret Sale is live for just 48 hours, ending Wednesday, March 18.

Samsung S95F (55-inch)
Samsung S95F (55-inch): was AU$3,999 now AU$2,599 at Samsung Australia

The 55-inch S95F is ideal for living rooms, bedrooms or anywhere else you choose to watch movies and TV. Capable of delivering a supremely bright image packed with colour and detail while exhibiting the ink-deep blacks that have made OLED tech famous, it’s simply fantastic. And with a glare-free screen that banishes reflections, you can enjoy content uninterrupted day or night. Use code SECRETMAR to get the full saving.

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Do note that only the 55-inch variant of the S95F is discounted as part of Samsung’s Secret Sale, but as I’ve mentioned, this is an ideal size that should be easy to accommodate in most homes.

And accommodate it you’ll want to. As we said in our 5-star review, “Picture quality on the S95F is excellent overall. Delivering staggering brightness levels that produce punchy vibrant colors, as well as rich contrast, black levels and extremely realistic textures, the S95F is a sight to behold even compared to the best OLED TVs.”

It’s also not just TVs that have seen their prices slashed in this new sale. Vacuum cleaners, tablets and even phones — including the Galaxy Z Flip 7 — are all discounted when you use the code SECRETMAR at checkout. I’ve listed a few of my favourite deals below, but be sure to check out the full listings to see if there’s something else that’s up your alley.

You’ll need to be quick to take advantage of these offers, the Samsung Secret Sale comes to an end at 11am AEDT on Wednesday, March 18.

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Max Langridge
Max Langridge
Senior Editor, Home Entertainment & Broadband (APAC)

Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publications. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also the editor of Australian Hi-Fi and Audio Esoterica magazines. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.