How to watch The Apprentice 2024 online in the UK and for FREE

Some of the candidates of The Apprentice 2024 in deep discussion during the Discount Buying task
(Image credit: BBC)

The Apprentice is back! Still going strong after nearly twenty years, the reality competition has returned for series 18, with 13 candidates now vying to be the one to receive the business tycoon’s £250,000 investment.

Watch The Apprentice 2024 online

Free stream: watch on BBC iPlayer for FREEat 9pm GMT on Thursdays

Watch anywhere: try ExpressVPN 100% risk-free

Back at Lord Sugar’s side are Karen Brady and Tim Campbell, undertaking another series of note taking and face pulling, as the new crop of candidates take on increasingly tenuously corporate challenges. This season is already proving to have its fair share of blunders and painful one-liners before the tonal whiplash of intense boardroom drama. 

Among this year’s crop of would-be investees are former Dragon’s Den hopeful Dr. Asif Munaf and semi-pro Speedway racer Paul Bowen and food blogger Jack Davies (although they've all already taken the taxi home). There's also Cannes-screened filmmaker Steve Darken and sea swimming enthusiast Maura Rath vying for Lord Sugar’s investment. 

Challenge wise, this year seen the return of old favourites such as corporate hospitality and discount buying, alongside new unique tasks like creating virtual escape rooms. The shopping channel is still to come, as well as creating children’s cereal. 

Whether you watch for the business acumen or the farcical mishaps, The Apprentice 2024 is set to be another classic series. Read on for how to watch The Apprentice 2024 online for FREE in the UK or from anywhere.


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How to watch The Apprentice online FREE in the UK

9pm Thursday, February 1BBC One BBC iPlayer

The Apprentice 2024 premiered at 9pm on Thursday, February 1 on BBC One and now airs at the same time each week, with 12 episodes in total. Episodes can also be watched live and on catch up via BBC iPlayer. iPlayer is also where you can watch The Apprentice Australia, a celebrity filled edition of the show with Lord Sugar at the helm. 

BBC iPlayer is free to watch with a valid TV licence, and the streaming service works across a huge array of devices, including laptops, tablets, smartphones, media streaming devices like Apple TV, Amazon Fire, Chromecast and Roku, and PlayStation and Xbox consoles.

If you're not in the UK, use a VPN to stream your favourite BBC shows online from anywhere as if you were at home.

How to watch The Apprentice online from outside your country

If you’re travelling abroad when an episode airs, you won't be able to watch the show as you normally would back at home, due to annoying regional restrictions.

Luckily, there’s an easy solution. Downloading a VPN will allow you to stream it online no matter where you are. It's a simple bit of software that changes your IP address, meaning that you can access on-demand content or live TV just as if you were at home.

Use a VPN to watch The Apprentice online from anywhere

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Three simple steps to using a VPN to watch The Apprentice when overseas:

1. Download and install a VPN - we recommend ExpressVPN.

2. Connect to the relevant server location - launch the VPN app, click on 'choose location' and select the right location (i.e. a UK server for iPlayer)

3. Head to the chosen broadcaster's live stream - in this case, head to BBC iPlayer.


The Apprentice 2024 candidates

  • Amina Khan, Pharmacist and Business Owner FIRED
  • Dr. Asif Munaf, Owner, Wellness Brand FIRED
  • Flo Edwards, Recruitment Consultant
  • Foluso Falade, Project Manager
  • Jack Davies, Recruitment Director FIRED
  • Maura Rath, Owner, Yoga Company
  • Noor Bouziane, Owner, Jewellery Company
  • Oliver Medforth, Sales Executive FIRED
  • Onyeka Nweze, Chartered Company Secretary
  • Paul Bowen, Director, Pie Company FIRED
  • Dr. Paul Midha, Owner, Dental Group
  • Phil Turner, Owner, Pie Company
  • Rachel Woolford, Boutique Fitness Studio Owner
  • Raj Chohan, Mortgage Broker
  • Sam Saadet, Pre and Post Natal Fitness Coach
  • Steve Darken, Management Consultant
  • Tre Lowe, Music & Wellness Entrepreneur
  • Virdi Singh Mazaria, Music Producer

The Apprentice UK 2024 episode guide & air dates

Episode 1 – Highlands Corporate Away Day (Aired: February 1 2024)

Episode 2 – Cheesecakes (Aired: February 8 2024)

Episode 3 – Virtual Escape Room (Aired: February 15 2024)

Episode 4 – Discount Buying (Aired: February 22 2024)

Episode 5 – Formula E (Airs: February 29 2025)

Episode 6 – TBC (Airs: March 7 2024)

Episode 7 – TBC (Airs: March 14 2024)

Episode 8 – TBC (Airs: March 21 2024)

Episode 9 – TBC (Airs: March 28 2024)

Episode 10 – TBC (Airs: April 4 2024)

Episode 11 – TBC (Airs: April 11 2024 )

Episode 12 – TBC (Airs: April 18 2024)

How to watch The Apprentice: You're Fired

Comedian Tom Allen is back on hosting duties for spin-off The Apprentice: You're Fired.

You're Fired follows each episode of main show, airing at 10pm GMT every Thursday on BBC Two. Remember, you can also watch the half-hour show FREE on BBC iPlayer, either live or on-demand. 

Tom Allen and various special guests chat with each week's fired candidate, who'll be sure to be the brunt of Allen's sardonic wit. 

The spin-off show is usually packed with unseen footage, bloopers and testimonials from other candidates, proving an unmissable extra slice for Apprentice fans.  

The Apprentice 2024 trailer

What's the latest from The Apprentice 2024?

The Apprentice 2024 is underway and is delivering every thing we love about the reality competition, from epic blunders in the challenges to tense drama in the boardroom. 

After last week's episode concluded with a visit from Lord Sugar informing the candidates they would be heading to Jersey for his favorite task, Discount Buying, we found our bunch on the Channel Island with a list of items, a map and very little in the way of strategy. 

Both Supream and Nexus raced around the island searching for the items and haggling deals, with wrong decisions made across the board and while, as always, the task was an enjoyable comedy of errors, it was back at the boardroom that things got really interesting. 

PM Jack was informed his team had lost the task as missed items, wrong items and a late arrival fine meant they spent £669 whereas the winners spent only £427. 

Lord Sugar couldn't contain his anger, saying the group had ruined his favorite task and were the worst team he'd ever seen, ultimately choosing to bring the whole bunch back in to the boardroom. When the firing finger finally did point, however, it hit not one, but two targets, with Amina and Jack being the victims of a double firing.  

This week sees the candidates attempt to start a new Formula E team. Who will be first over the finishing line and who will have the wheels fall off their investment ambitions? Find out on The Apprentice, available for FREE on BBC One and BBC iPlayer.  

What should we know about The Apprentice 2024?

Lord Sugar: "Well, I'm very pleased with this series because the quality of the candidates that we have attracted this year is superb, I have to say. This year, we've got a lot to work with...This year, we had more business focused tasks early in the audition process so that my team and the production company could filter out and find serious potential businesspeople."

Tim Campbell MBE: "I know everyone's going to say it, but I truly believe we've got an amazing group of people who have really come forward. We've got existing business owners doing multimillions, we've got people who have come from all different spheres. I'm really, really excited about the caliber of candidates we've pulled together for this one."

What should we know about The Apprentice 2024 candidates?

Baroness Karen Brady: "I think it's probably the most highly qualified set of candidates we've ever had. Pharmacist, dentist, some already successful business owners. I think from that point of view, the standard is really very high, but with high standard and high achievers comes high ego! They think they're really, really, really, really good. And like most entrepreneurs and highly successful people, they often think they're the best in the room, and working as a team can prove very challenging for some people. Entrepreneurs are used to being in charge, making the decision, doing things quickly, the way they want, how they want, when they want. And suddenly when you're surrounded by ten other people, it becomes a lot more difficult to do that. All of them think they should be the boss, all of them think they should have the final say. It just becomes more and more difficult. It’s a high level of candidates this year."


Why does the show appeal so much to the younger demographic?

Lord Sugar: "First of all, what you need to understand is, and I don't wish to be disrespectful to any other host of business programmes, but I have done everything. I've literally done everything. When I'm questioning the candidates, I question them from a position of absolute experience of knowing every single facet of starting a business from scratch right the way up to becoming a multi-billion-pound turnover business. I think what happens is the interrogation or the questioning, put it that way, of the candidates, is what attracts the youngsters. If I’m walking down the street, it is that age group of people who come up to me to ask for a signature or a photograph or something like that."

Baroness Karen Brady: "I think young people want to get ahead. I think we are a great country of entrepreneurs and freethinkers. I think at that age you have the aspiration to run your own business, be an entrepreneur, be successful, earn money, do great things, do something different, show what you can do. I think they like to watch it because they like to learn something, they like to be inspired, they like to see how it's done, they like to see how it's not done. I get so many young people come up to me and say they watch it religiously. And if you think about how long it's been going, if you started watching it at 16, you're now in your thirties, so you've sort of grown up with it."

Tom Wardley

Tom is a freelance writer, predominantly focusing on film and TV. A graduate of Film Studies at University of South Wales, if he's not diving in to the Collector's Edition Blu Ray of an obscure 80s horror, you'll find him getting lost with his dog or mucking about in the water with his board.