Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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The iPhone 17e and iPhone 17 both offer impressive value for money, but they're intended for different types of users.
MacBook Neo has some of Apple’s lowest AppleCare+ fees, but is it worth it?
The MacBook Neo’s AppleCare+ repair costs are lower than any other Mac.
The Apple Watch Series 11 just hit a record-low price in Amazon's Spring Sale
You can score one of Apple's most recent wearables for less than $/£300 in Amazon's Spring Sale, and it's even better than Black Friday.
‘He is a once-in-a-thousand-years kind of person’: Tim Cook explains how the Steve Jobs reality distortion field convinced him to join Apple
Apple CEO Tim Cook opens up about the company's history, DNA, and why he joined despite the company's then-sorry state.
Apple MacBook Pro 14-inch (M5/M5 Pro/M5 Max) review
Updated Apple’s MacBook Pro 14-inch (M5) features the latest chip from the Cupertino company, and it's just been super-charged with newer, more powerful, M5 Pro and M5 Max chips.
Apple’s M5 Pro MacBook Pro offers strong battery life, our tests confirm
The 16-inch MacBook Pro with M5 Pro offers excellent battery life, according to our tests.
The MacBook Air 13-inch (M5) is still the best ultraportable I've ever used
The MacBook Air 13-inch (M5) gets a faster chip and hard drive, but Apple has left alone what works well enough already — and that's a lot.
iPad Air M4 review: Apple stretches the value proposition even further
Apple's 13-inch iPad Air doesn't change much in terms of looks, but the M4 chip under the hood certainly speeds things up.
