Sega toy robot walks, talks, kisses all and sundry

Sega EMA robot
Sega EMA robot: This is what Sega calls EMA's 'Kiss' pose - we are NOT making this up

Whatever has happened to Sega since the glory days pre-Dreamcast, it isn’t pretty. Its latest toy robot goes on sale in Japan towards the end of September and is – get this – a tiny plastic woman specially trained to dispense kisses. Ugh.

Admittedly, the Eternal Maiden Actualisation (or EMA) is a licensed version of a still-unreleased machine from Hong-Kong firm WoWee, but that doesn’t make it any less creepy.

J Mark Lytle was an International Editor for TechRadar, based out of Tokyo, who now works as a Script Editor, Consultant at NHK, the Japan Broadcasting Corporation. Writer, multi-platform journalist, all-round editorial and PR consultant with many years' experience as a professional writer, their bylines include CNN, Snap Media and IDG.