Pentax X70 boasts 24x optical zoom

PMA 2009 in Las Vegas gets up close and personal with Pentax's X70 megazoom
PMA 2009 in Las Vegas gets up close and personal with Pentax's X70 megazoom

Holy tripods! Pentax ups the zoom stakes again with the launch of its X70 Megazoom camera, home to a 24x lens that ranges from a 26mm equivalent wideangle to a 624mm telephoto.

The 12MP X70 is Pentax's flagship bridge camera, offering SLR-style exposure and focus options, as well as a consumer-friendly Auto Picture mode that does the thinking for you.

Mark Harris is Senior Research Director at Gartner.