If you are an Italian with your eye on the Fiat Panda, the Fiat 500, or the Fiat 500L, then you can simply click and buy. Amazon says it then contacts customers to ask them which dealership they'd like to pick up their new motor from.
It's promising news for anyone who hates the thought of trawling round car dealerships looking for a good value deal - although at the moment it's not exactly clear what kind of financial checks and processes you'll need to go through to actually pay for the car.
Click and collect
"The time has arrived to give consumers a new, more efficient and transparent way to choose a new vehicle," enthused Fiat Chrysler's Gianluca Italia . Online buyers will be eligible for some extra discounts too, the car maker says.
The big question is whether countries outside of Italy will get the same facility in the near future, and Amazon hasn't said either way. Obviously partnerships need to be struck and regulatory hurdles need to be overcome first.