Amazon's premium Prime membership was given a big subscriber boost in the run up to Christmas, with 3 million new members signing up to the service.
Prime is Amazon's multi-faceted membership scheme, which offers next-day delivery, the Amazon Prime Instant Video streaming service, music and photo storage.
Not only did Amazon see its Prime membership balloon, but this also meant that views of Prime Instant Video doubled compared to the same time last year, with Man In The High Castle being the number-one television show to watch - the Amazon exclusive was almost five times as popular as anything else on the service.
Interstellar was the most popular Prime movie on Christmas day but Hunger Games: Mockingjay Part 1 was the most popular over the entire holiday period.
Amazon's on Fire
Amazon's devices also proved popular, with double the amount sold compared to last year. Given that Amazon has released a bumper crop of new devices - including the Fire TV Stick, Fire TV 4K and some extremely cut-price tablets - this number does make sense.
Oh, and there was one lucky person who managed to sneak in a very last minute Prime Now order that arrived at their door at 11:59 on Christmas Eve.
Given the package contained Blue Buffalo Dog Treats and Fruitables Dog Treats, we are glad that the family's dog managed to have a very merry Christmas.
- Here's our pick of the best Amazon Prime Instant Video TV shows to watch right now
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.