HTC and Valve's Vive VR headset impressed a whole lot of people when it debuted this month, but one exec has revealed that its high quality virtual reality will come at a high price.
"We want to deliver the most premium VR experience the world has seen. That's not marketing speak, but more about where Vive is positioned in the market. This is at the high end," HTC Connected Products Marketing Executive Director Jeff Gattis told MCV.
"Starting with the premium experience, even if it has a slightly higher price point, is the right thing to do from a strategic point of view," he continued. "The price can always come down as the market grows. We know there is some pent up demand there, so there's not so much price sensitivity early on."
He added that it will ultimately be up to the industry to drive the price down over time, which could happen when other form factors or devices arrive.
We do know that the Rift is expected to come in at $400 (about £270, AU$525) at the most, and if Vive is pricier than that, HTC and Valve will probably have some convincing to do.
- So does the Xbox One, though
Via Ars Technica