Panasonic has announced that it has nabbed the exclusivity to Avatar 3D in the UK and is bundling the disc with a number of its Full HD 3D products.
Avatar is one of the biggest grossing movies to date, let alone the biggest 3D movie, and Panasonic has been a massive partner for the movie, with cross promotion starting as far back as August last year.
Panasonic even authored the 3D Blu-ray at its Advanced Authoring Centre in California.
Speaking about the 3D Blu-ray deal, Laurent Abadie, CEO and Chairman, Panasonic Europe said, "Panasonic provides the most immersive 3D experience, from the authoring of exceptional 3D content to providing the best technology to view it on, with our 3D Blu-ray players and 3D Viera TVs. Avatar is the ideal film to demonstrate our end-to-end 3D capabilities."
TechRadar will be getting some facetime (through the wonders of video technology) with James Cameron this week, so we will let you know what he thinks about the future of 3D and the fact he is making Avatar 2 and Avatar 3 back to back shortly.
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.