Amazon.co.uk is, as you already know, the UK version of the online merchant giant's operation, and it has now created a specially tailored version of the site for iPads, following in the footsteps of its US big brother.
Amazon Windowshop boasts a"fluid user interaction…made possible by the iPad's responsive, multi-touch interface", which Amazon is hoping will tempt Apple fans into a late Christmas spree.
"Amazon Windowshop has been designed and built without compromise just for iPad and we are excited to be able to bring it to customers in the UK in time for Christmas," said Greg Greeley, Vice President EU Retail at Amazon.
"It's a top-to-bottom rewrite of Amazon.co.uk with a completely new fluid experience that offers users a unique, fast and convenient way to search, browse and buy from Amazon.co.uk and thousands of Marketplace sellers.
"It is the same vast selection, same low prices, same convenient shipping offers – such as the Amazon Prime program – but with a new touch screen interface for shopping wherever customers use their iPad."
Amazon Windowshop is a free download from the Apple App Store, and there are German and French versions if you prefer.
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.