The Moto 360 smartwatch will cost $250 (around £149, AU$269) when it goes on sale this year, according to US big box retailer Best Buy.
The electronics store has listed (opens in new tab) the Android Wear device on its website, complete with the price and a complete spec sheet, while advising visitors it is 'coming soon.'
The listing promises the Moto 360 will have a 1.5-inch LCD display with 320 x 290 resolution and 205 ppi, a Texas Instruments processor, a built-in pedometer and heart rate monitor.
According to the Best Buy listing, it'll also be waterproof for 30 minutes in up to 3.3 feet of water.
Best Buy says the Moto 360 will ship with a dock, which may well be the fancy wireless charging cradle recently leaked into the public domain.
The retailer stopped short of confirming when the watch will be available, but that's likely to be revealed at the Motorola media event on September 4 at the IFA tech show.
Of course, the UK pricing is likely to be higher than the straight dollar-to-pound conversion of £149, judging by previous smartwatch launches, so expect it to be north of £175.
Does $250 sound like a fair price to you, considering the Samsung Gear Live is $199 (£169, AU$250) and the LG G Watch can be picked up for around $229 (£159, AU$290) Share your thoughts below.