Samsung patronises 50% with 'female' phones

Samsung - how low can you go in pursuit of an extra buck or two?

Hey ladies - are our normal, well-specced phones too much for your pretty little heads? Thought so - you should try our new handsets made just for you. They're rubbish, but y'know - they're sparkly.

That's not us speaking, by the way - that's the good people at Samsung talking about the SGH-L310 and SGH-L320, two new phones "for fashion conscious users", which seems to mean women only in their twisted universe

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J Mark Lytle was an International Editor for TechRadar, based out of Tokyo, who now works as a Script Editor, Consultant at NHK, the Japan Broadcasting Corporation. Writer, multi-platform journalist, all-round editorial and PR consultant with many years' experience as a professional writer, their bylines include CNN, Snap Media and IDG.