This is a first for UK customers, who have had to look elsewhere if they wanted to get their hands on a Motorola device.
It's little surprise that Motorola, which has been striving to alter its image and get into the wearable market with the Moto 360, is keen to make its products as widely available to buy as possible.
So, if you're in the UK and want to buy a Motorola product (or learn more about its smartwatch), you can now go to www.motorola.co.uk and buy direct.
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Matt is TechRadar's Managing Editor for Core Tech, looking after computing and mobile technology. Having written for a number of publications such as PC Plus, PC Format, T3 and Linux Format, there's no aspect of technology that Matt isn't passionate about, especially computing and PC gaming. Ever since he got an Amiga A500+ for Christmas in 1991, he's loved using (and playing on) computers, and will talk endlessly about how The Secret of Monkey Island is the best game ever made.