Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
It’s official – the M5 MacBook Pro is class-leading in one key area, and that bodes well for the M5 Pro and M5 Max
We've tested the M5 MacBook Pro, and it just posted some incredible benchmark results.
The AI tsunami: Apple's M5 chip delivers a 12x performance leap - here's what the neural accelerators mean for your Mac
The M5 chip is Apple’s boldest leap in neural processing since the M1 launched in 2020.
I asked Gemini to predict what the Apple M5 Ultra will look like - and the answer blew my mind away
Gemini predicts the future Apple M5 Ultra with 80 GPU cores and extreme computational performance.
Best laptops for programming of 2025
Updated We reviewed the best programming laptops for coders, software engineers, and developers.
The new 'Colorgate' controversy might stop me recommending the iPhone 17 Pro – but not yet
With a little more evidence, these changing hues could change my view
Apple Vision Pro M5 review: faster, clearer, and finally comfortable
Apple's impressive spatial computing headset gets a much-needed fit update and a noticeable power and performance boost from the M5 chip – but that price is still a problem.
I reviewed the Apple MacBook Pro 14-inch (M5, 2025), and its focus on AI has left me confused
Apple’s MacBook Pro 14-inch (M5, 2025) features the latest chip from the Cupertino company, but the more powerful M5 Pro and M5 Max variants are MIA.
The iPhone 17 series has one big winner, according to early sales – and it isn’t the iPhone Air
The iPhone 17 is selling well, research suggests, while the iPhone Air isn’t nearly as popular.
