New reports suggest Amazon Prime Day date of June 21

Amazon Prime Day date 2021
(Image credit: Amazon)
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New reports suggest that the official Amazon Prime Day date will land on June 21 and June 22 this year. It seems that Amazon has announced the Prime Day date internally, with employees asked to keep the information under wraps until an official announcement was made. 

Leaks to Bloomberg (opens in new tab), however, seem to confirm that this year’s Amazon Prime Day deals will land on the third Monday in June - Amazon is yet to respond. 

Amazon recently announced that the Prime Day date would sit somewhere in June, a little earlier than the regularly scheduled July dates. However, considering last year’s event was delayed all the way to October due to the pandemic, it’s easy to see why they would want to get the ball rolling a little sooner. 

The annual Amazon Prime Day sales offer site-wide discounts reserved for Prime members. Even though the best discounts are found on Amazon’s own smart home and tablet devices, sales are growing ever more competitive as other retailers look for a slice of the pie. Last year we saw the likes of Best Buy and Walmart price matching and, at times, beating Amazon’s Prime Day prices, and we can expect similar events this year.

Looking for some earlier discounts? Check out the best Memorial Day sales happening right now.

Tabitha Baker
Deals Editor

Tabs is a Deals Editor at TechRadar, bringing you all the latest savings on the tech everyone's talking about and covering deals on gaming, laptops, tablets and more in the US and UK. Happiest with a DualSense controller in her hand, she's also contributed to GamesRadar, Tom's Guide and T3 and specializes in gaming hardware and computing.