Microsoft could finally make its Windows 10 store app worth using

Happy laptop user
(Image credit: Ollyy / Shutterstock)

Microsoft is allegedly working on a brand-new Windows 10 Store app that will include new policies for developers and add a fresh new look and userface. This will reportedly be introduced alongside the upcoming Sun Valley update, which will be bringing other changes to the look and feel of Windows 10 apps.

The current Store app leaves a lot to be desired with slow, clunky functionality and an outdated look that is difficult for users to navigate, so Microsoft wanting to rebuild the store will certainly be welcome.

The new Windows 10 Store should offer better stability for larger game downloads such as Microsoft Flight Simulator and Forza Horizon 4, and give developers more freedom to submit a wider variety of apps. Not only that, but Microsoft will allow developers to use their own in-app revenue streams, without demanding a slice.

This is big news that could attract more devs to the platform given the fight between Google and Apple regarding Fortnite. Epic's popular Battle Royal game was removed from both the iOS App Store and Google Play store after it introduced an in-app purchase system for V-bucks (Fortnite's game currency) to skirt around the fact both Apple and Google take a 30% fee.
Windows Central reported that three big changes are planned with the rebuild:

  • Allow developers to submit unpackaged Win32 apps to the Store
  • Allow developers to host apps and updates on their own content delivery network (CDN)
  • Alllow developers to use third-party commerce platforms in apps

We don't yet have a date when the new Store will make an appearance, but we're currently expecting Sun Valley to launch around October 2021. If the Store update is being released at the same time, then Windows 10 users could be seeing a dramatic overhaul towards the end of 2021.


Jess Weatherbed

Jess is a former TechRadar Computing writer, where she covered all aspects of Mac and PC hardware, including PC gaming and peripherals. She has been interviewed as an industry expert for the BBC, and while her educational background was in prosthetics and model-making, her true love is in tech and she has built numerous desktop computers over the last 10 years for gaming and content creation. Jess is now a journalist at The Verge.