Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

Updates to Siri being presented at Apple's Worldwide Developers Conference (WWDC) 2024.

Apple's smarter Siri might arrive with iOS 26.4

By Jacob Krol published

iOS 26.4 might contain the Siri upgrade first teased in June 2024

Apple Intelligence
New Siri features infused with Apple Intelligence being demonstrated at Apple's Worldwide Developers Conference (WWDC) in June 2024.

Report: Apple does about-face on Siri chatbot — and it might compete directly with ChatGPT and Google

By Lance Ulanoff published

Is Apple building an entirely new Siri Chatbot? One rumor says that's the new plan, even if it's the opposite of what Apple execs once told us.

iPhone
Cyberpunk 2077: Ultimate Edition on a 16-inch M4 Max MacBook Pro

The MacBook Pro M4 Max is facing delays, but not for the reason you might think

By Isaiah Williams published

Apple is expected to announce its M5 Pro and M5 Max chips at some point – and it could be sooner than we thought.

Macbooks
Apple iPhone 17 Pro REVIEW

5 simple display settings to improve your iPhone's battery life

By Jamie Richards published

These easy tips can help you extend your iPhone's battery life by changing how its display behaves.

iPhone
A Xiaomi 17 Pro and Pro Max

I found the 5 most blatant iPhone 17 clones, and I can't believe they're actually real

By Jamie Richards published

Apple still sets the trends when it comes to phone design – and these cheeky clones are all the proof we need

iPhone
The Priority Notifications feature of Apple Intelligence on an iPhone.

I’ve disabled this iOS 26 Apple Intelligence feature, and you probably should too

By James Rogerson published

Even in iOS 26, notification summaries still get things wrong and miss important details, so here's how to turn them off.

iPhone
Ransomware

Key Apple, Nvidia, and Tesla supplier sees confidential files allegedly exposed in major breach - here's what we know so far

By Ellen Jennings-Trace published

One of the key suppliers for Apple, Tesla, and Nvidia has seemingly suffered a ransomware attack.

Security
an image of a cracked iPhone 17

Apple really went backwards when it ditched titanium on iPhones

By Roland Moore-Colyer published

I've already battered and bruised my iPhone 17 from the hard knocks my titanium-sporting iPhone 16 Pro Max would shrug off.

iPhone
An Apple Watch Series 7 showing a fall detection alert.

This new lawsuit could ban some of the best smartwatches – here’s why

By Alex Blake published

Some of the best smartwatches could be banned from import over a fall detection patent dispute.

Smartwatches
US President Donald Trump speaks to the press as he signs an executive order to create a US sovereign wealth fund, in the Oval Office of the White House on February 3, 2025, in Washington, DC.

'Apple went in, Nvidia went in, a lot of smart people went in': Did Apple join Nvidia in investing in Intel? Trump seems to suggest so - or was it just a slip of the tongue?

By Efosa Udinmwen published

President Trump implies Apple may have joined Nvidia in investing in Intel.

Pro
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