Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
iOS 26.2 has landed – here are the 7 biggest new features for your iPhone
iOS 26.2 includes a few improvements to all sorts of apps and features, from AirDrop to reminders to Sleep Scores and beyond.
Hackers posing as law enforcement are tricking Big Tech to get access to private data
Companies are being phished for data too, and sometimes compromised police inboxes are abused.
New movies: the most exciting films coming to theaters in December 2025 and beyond
Updated New movies are still due to be released before the end of 2025 – here are the biggest ones to keep an eye on.
AirTag 2 details just leaked from a secret iOS 26 build
A new report has revealed upcoming features in Apple’s AirTag 2, which could arrive in 2026.
Here's your chance to score the latest Apple AirPods Pro 3 for a record-low price
The Apple AirPods Pro 3 just got a huge discount after Black Friday, and they could be yours now for $199/£199.
This unique case will put a screen on the back of your iPhone 17 Pro or Pro Max
The Selfix Case adds a second screen to your iPhone, so you can use the main cameras to take selfies.
‘They gave us the iPhone camera’: F1 producer Jerry Bruckheimer on Apple’s ‘phenomenal’ involvement in the movie’s production
We spoke with F1 producer Jerry Bruckheimer ahead of the film's streaming release on Apple TV.
Apple reveals the most popular free iPhone apps of 2025 — and there’s a surprise runner-up to ChatGPT
Apple has revealed its most-downloaded iPhone and iPad apps of 2025, including games and Apple Arcade titles, but the top free iPhone app has an interesting runner-up.
