Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

Two iPhone 16 Pro phones running iOS 26.4 against a blue background.

iOS 26.4 is here — these are 5 best upgrades for your iPhone

By Alex Blake published

The iOS 26.4 update is now available. Here are 5 of the biggest new features it contains.

Phones
An Apple Macintosh next to two hands holding the original iPhone next to a hand holding an iPod

Have your say: What's the best Apple gadget ever?

By Mark Wilson published

Apple has an impressive back catalogue of classic gadgets, but which is the best ever? Cast your vote in our epic poll now.

Tech
Acer Gadget Mac Mini M4 Dock

Boost your Mac mini — Acer's M4 Dock SSD Enclosure & Stand is 20% off for Amazon's Big Spring Sale

By Wayne Williams published

Boost your Apple Mac mini's capacity — Acer's M4 Dock SSD Enclosure & Stand is 20% off for Amazon's Big Spring Sale.

Seasonal Sales
The menu bar running in macOS.

Are you a new MacBook Neo user? Here’s how to use the macOS menu bar

By Alex Blake published

Learn how to use the macOS menu bar to control your apps and manage Mac statuses in one convenient location.

macOS
Selection of 15-inch MacBook Air M5 cases on a background of fabrics

The 9 best 15-inch MacBook Air bags to keep your new laptop protected

By Ruth Hamilton published

Covers and bags to keep your 15-inch MacBook protected from bumps and scratches, with spaces to stash your cables and peripherals too.

Macbooks
Steve Wozniak giving a speech.

'I am not a fan' — Apple co-founder Steve Wozniak takes aim at AI

By Alex Blake published

Apple co-founder Steve Wozniak says AI falls short when compared to human beings.

AI Platforms & Assistants
The Dock in macOS.

How to use Apple’s macOS Dock if you’ve switched from Windows 11

By Alex Blake published

Learn how the macOS Dock works with our complete guide for new Mac users.

macOS
A person holds an iPhone while it is performing a 5G speed test.

The iPhone Air is a massive upgrade in one key way, new report claims

By Alex Blake published

The iPhone Air’s C1X modem is one of the fastest on the market, a new report claims.

Phones
Selection of Apple products, on podiums

All the products Apple launched in March, and how much they cost

By Ruth Hamilton published

Now the dust has settled on Apple's launch extravaganza, here's a run-down of what the new lineup looks like.

Tech
MacBook Neo vs MacBook Air M1

Tim Cook hails MacBook Neo launch as best ever for Macs despite shipping delays

By Rowan Davies published

Shipping for the MacBook Neo has been pushed to mid-April, so it's best to act now if you don't want to wait longer to snag one.

Macbooks
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