Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Quote of the day by Apple CEO Tim Cook: 'Our own information is being weaponized against us with military efficiency'
By Keumars Afifi-Sabet published
The rise of big data and analytics has been a boon for businesses – but there's a dark side to the power that it grants

I've tested Apple's biggest products — these are the 10 Prime Day deals I'd buy
By Jacob Krol published
Amazon’s Prime Day 2026 is in full swing, and I’ve rounded up the 10 best Apple deals worth buying right now across AirTags, AirPods, Apple Watch, iPad, and Mac.

Tata Electronics confirm data breach, with hackers claiming 200,000 Apple, Tesla files stolen
By Sead Fadilpašić published
World Leaks shared a large database allegedly stolen from Tata Electronics, containing sensitive Apple and Tesla files.

Hear me out: the iPhone Air is the best-value phone purchase you can make this Prime Day
By Axel Metz published
If it’s on sale, there are two big reasons why the iPhone Air is the best-value phone purchase you can make this Prime Day.

Skip the wait for Prime Day — Apple's latest AirTag is already at a record-low price
By Jacob Krol published
Save on a single or a pack of four

The best tablets for kids based on TechRadar's testing
By Richard Priday published
Based on all the tablets we've tried, these are the ones we'd recommend when you're shopping for younger users in mind.

Before you buy a MacBook Neo, take a look at this record-low-price MacBook Air deal
By Graham Barlow published
If you're looking for a new MacBook during Amazon Prime Week, this slightly older M3 MacBook Air from 2024 is hard to beat.

Pokémon Champions has finally landed on Android and iOS
By Hamish Hector published
Pokémon Champions was great on my Nintendo Switch 2, but the iOS and Android version is better.
Sign up for breaking news, reviews, opinion, top tech deals, and more.

