Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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Apple’s MacBook Neo is incredibly easy to disassemble and repair, a new teardown video suggests.
New movies: the most exciting films coming to theaters in March 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Someone tested the MacBook Neo’s gaming performance with surprising results
The MacBook Neo performs surprisingly well in some Mac games, while others remain ‘completely unplayable.’
‘Incredibly meaningful’: Apple reacts to the iPhone 17 Pro's addition to the Baseball Hall of Fame
The National Baseball Hall of Fame has added an iPhone used in Apple TV’s Friday Night Baseball broadcast to its collection, and Apple TV will look to use the iPhone again in the 2026 season.
Sonos' CEO reveals what's 'holding us back' from music streaming innovation
'No one is motivated by making an innovative music discovery experience'
Apple toasts 'the crazy ones' in 50-year celebration — we hope it's a sign
Tim Cook shares a letter celebrating 50 years of Apple while the company prepares milestone events — but we're hoping for more.
The best 13-inch MacBook Air cases and bags to keep your new laptop protected
Cases, covers and bags to keep your swanky new MacBook safe from bumps and scratches.
