Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

The best iPad deals in October 2025
By James Pickard last updated
These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.

The best MacBook deals in October 2025
By James Pickard last updated
Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.

iOS 26: everything you need to know
By James Rogerson last updated
Updated iOS 26 has landed, complete with new features, a new name, and a whole new look.

Windows 10 end of life is here - Apple gives us 5 reasons SMBs should now make the switch to Mac
By Mike Moore last updated
With Windows 10 end of life now here, Apple tells us why it's time to switch from to Mac.

The Pixel Watch 4 has been crowned the smartwatch king in one key area – even beating the Apple Watch
By Rowan Davies published
Google is changing the game with smartwatch reparability, and Apple should take note.

Fancy making millions hacking Apple? iPhone maker now offers huge bug bounty worth up to $2m
By Sead Fadilpašić published
Zero-click flaws are usually leveraged by state-sponsored actors against high-profile targets.

Apple’s first M5 products could launch this week – here are the 3 biggest rumors, from iPads to a MacBook Pro surprise
By Alex Blake published
Apple could launch three products with the M5 chip this week. Here’s what to expect.

After upgrading to a refurbished iPhone 16, I'll never buy a new phone again
By Thomas Deehan published
With the rising cost of handsets, I wanted to see what could be gained by going against the hype and opting for a refurbished phone instead.

The iPhone Fold could be the ultimate mobile gaming device, if Apple sticks to this rumored design
By Jamie Richards published
iOS is the best mobile platform for triple-A games – giving Apple the chance to do something weird and wonderful for mobile gaming with its long-rumored folding iPhone.
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