Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

I asked Gemini to predict what the Apple M5 Ultra will look like - and the answer blew my mind away
By Wayne Williams published
Gemini predicts the future Apple M5 Ultra with 80 GPU cores and extreme computational performance.

Best laptops for programming of 2025
By Steve Clark last updated
Updated We reviewed the best programming laptops for coders, software engineers, and developers.

The new 'Colorgate' controversy might stop me recommending the iPhone 17 Pro – but not yet
By Jamie Richards published
With a little more evidence, these changing hues could change my view

I reviewed the Apple MacBook Pro 14-inch (M5, 2025), and its focus on AI has left me confused
By Matt Hanson published
Apple’s MacBook Pro 14-inch (M5, 2025) features the latest chip from the Cupertino company, but the more powerful M5 Pro and M5 Max variants are MIA.

Apple Vision Pro M5 review: faster, clearer, and finally comfortable
By Lance Ulanoff published
Apple's impressive spatial computing headset gets a much-needed fit update and a noticeable power and performance boost from the M5 chip – but that price is still a problem.

The iPhone 17 series has one big winner, according to early sales – and it isn’t the iPhone Air
By Alex Blake published
The iPhone 17 is selling well, research suggests, while the iPhone Air isn’t nearly as popular.

I tested the 11-inch iPad Pro M5 for five days, and Apple’s Pro tablet is still in a league of its own
By Jacob Krol published
We've tested Apple's 11-inch iPad Pro (2025), which features the brand-new M5 chip, to see just how well it performs and who the most premium iPad is best suited for.

I tried watchOS 26's Workout Buddy but had to turn it off – here's why
By Alex Blake published
I gave Workout Buddy a try, but I had to give up on the new watchOS 26 feature.
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