The new new Digg has gone live after a change in ownership and a frantic six-week rebuild.
Named Digg v1, the new-look news-sharing site has more than a touch of the Pinterest about it but is still a vast improvement over the tired old design.
It's now running on a fresh code base and infrastructure and the new owners promise that "we now have a solid foundation on which to build, and we expect to build fast".
Developments slated for imminent launch include more personalisation features, a commenting system, mobile improvements, new features like read-it-later and clearer explanations for why certain stories are trending.
Most interestingly, Digg's API will be opened up to outside developers so that they can "can build all the products that we haven't even thought of yet" – let's not mince words here, Digg.
Digg v1 takes into account Facebook likes and Twitter shares as well as on-site 'Diggs' – in fact, you'll have to use your Facebook account to sign into Digg for now, which, although temporary, will annoy the anti-social-network crowd.
But what you won't see on the new-look Digg is any adverts. As explained in its FAQ:
"We believe we can accomplish with ten great engineers and designers what other companies do with a hundred and, by keeping our costs low, take our time to find a business model that does not disrupt or detract from the user experience."
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.