Google, YouTube roll out new safety features for kids

Google's new features for the safety of kids
(Image credit: Google)

Instagram recently unveiled a slew of measures to ensure the safety of children using the platform. Apple has come up with some features for safeguarding kids --- but they have run into privacy trouble. Amidst all this, Google, for its part, has announced a clutch of changes to YouTube, Search and its other apps. And all of them are intended for making things safer for kids online. 

The roster of updates include making YouTube videos created by kids private by default, allowing kids or their parents to request the removal of their images from Google Image results, and turn SafeSearch on by default. 

"Some of our most popular products help kids and teens explore their interests, learn more about the world, and connect with friends. We’re committed to constantly making these experiences safer for them," Google said in a blog post.

YouTube to axe overly commercial content targeting kids

Detailing the various tweaks it is planning, Google said that on YouTube it's going to "change the default upload setting to the most private option available for teens ages 13-17," which allows the content to be only seen by the user and whomever they choose. Of course, if the users want the content to be made public, they can choose that option.

YouTube will also turn 'take a break and bedtime reminders' on by default for all users ages 13-17. It will also turn autoplay off by default for these users. 

"In the coming months, we’ll also be launching additional parental controls in the YouTube Kids app, including the ability for a parent to choose a “locked” default autoplay setting," it said.

YouTube will also take action on commercial content aimed at kids. It said it will also begin to remove overly commercial content from YouTube Kids, "such as a video that only focuses on product packaging or directly encourages children to spend money."

YouTube said it has come up with a 'parent guide' to suggests ways for elders to help children understand content they may see on YouTube, including paid product promotions.

Kids will have more control over their digital footprint

Other important changes that Google is attempting pertains to its Search. 

One of the existing protections it offers is SafeSearch, which helps filter out explicit results when enabled and is already on by default for all signed-in users under 13. "In the coming months, we’ll turn SafeSearch on for existing signed-in users under 18 and make this the default setting for teens setting up new accounts," Google said. 

Google is also switching off by default Location History for users under the age of 18 globally.

Further, giving kids more control over their digital footprint, Google is introducing a new policy that enables anyone under the age of 18, or their parent or guardian, to request the removal of their images from Google Image results. "Of course, removing an image from Search doesn’t remove it from the web, but we believe this change will help give young people more control of their images online," Google added.

Google will also help parents to decide whether an app is right for their child with the Play Store's upcoming safety section. Apps will be required to disclose how they use the data they collect in greater detail.

Balakumar K
Senior Editor

Over three decades as a journalist covering current affairs, politics, sports and now technology. Former Editor of News Today, writer of humour columns across publications and a hardcore cricket and cinema enthusiast. He writes about technology trends and suggest movies and shows to watch on OTT platforms.