Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

The Apple M5 is barely a hop, much less the technological leap that Apple wants it to be
By John Loeffler published
Opinion The Apple M5 is official, and from everything I've seen about it, you can probably skip this one.

Prime Day is over, but the Apple AirPods 4 are still at a record-low price
By Paul Hatton published
The Apple AirPods 4 are still at a record-low price of $118.99 at Amazon.

MacBook Pro M5 preorders: where to buy Apple's new 14-inch laptop
By James Pickard published
Here's where you can preorder Apple's brand-new MacBook Pro M5 laptop.

New iPad Pro M5 preorders are live: here's where to buy Apple's latest premium tablet
By Alex Whitelock published
A new generation of Apple iPad Pro has just been unveiled and you can already preorder your next tablet.

Best iPhone 2025
By Axel Metz last updated
Updated We've tested and ranked the best iPhones, from the supersized iPhone 17 Pro Max to the budget-friendly iPhone 16e.

Apple just upgraded the Vision Pro with the M5 chip, and a 'Dual Knit Band' that looks way more comfortable
By Jacob Krol published
Apple's just upgraded the Vision Pro for the first time since its 2024 launch, with the M5 chip and a Dual Knit Band, but it keeps the existing design.

Apple unveils an M5-powered iPad Pro and makes the update all about AI
By Lance Ulanoff published
Apple launches the new iPad Pro M5, a faster Apple Silicon that may be custom-built for AI.

Apple TV is the only major streaming service without an ad-supported tier, but that might change
By Lucy Buglass published
Apple TV, known for award-winning shows like The Studio, has seen a rebrand recently and it points towards bigger changes.
Sign up for breaking news, reviews, opinion, top tech deals, and more.