Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Having iOS 26.4 age verification woes? You're not alone — try these fixes
By David Nield published
Age verification for Apple accounts is now mandatory if you're in the UK and use an iPhone or iPad.

Battery life just dethroned price as the biggest driver of smartphone purchases
By Paul Hatton published
Battery life is the new biggest driver of smartphone purchases, and I'm honestly not surprised.

The Mac Pro is dead — as its $700 wheels are voted Apple's 'worst' product ever
By Alex Blake published
Apple has discontinued the Mac Pro and its exorbitant wheel set, which TechRadar readers say is Apple’s worst-ever product.

Just got a MacBook Neo? Here’s your beginner’s guide to the macOS Finder
By Alex Blake published
Learn how to use the macOS Finder, from its simplest controls to its most advanced tools.

I took the iPad Air and Kindle Scribe Colorsoft drawing in the park — and there's only one I want to use in direct sunlight
By Lance Ulanoff published
I took the Amazon Kindle Scribe Colorsoft and Apple iPad Air out into the sun for a drawing test. I'd only recommend one in direct sunlight.

Apple Music’s Concert page is almost the update I’ve been waiting for
By Hamish Hector published
Apple Music Concerts page is here, and the feature is almost perfect for live music lovers.

Google claims Android is up to 47% faster than iOS in this key metric
By Alex Blake published
Google says its Android operating system provides up to 47% faster web browsing speeds than Apple’s iOS.

Apple iOS age checks are tempting users to switch to Android
By Isaiah Williams published
OPINION The impact of the UK's age verification law continues, with Apple implementing age checks for iOS 26.4 users, and some already plan to flee to Android.
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