Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

This iPadOS 26.4 feature brings it closer to the Mac — and that's confusing
By Alex Blake published
The iPadOS 26.4 update adds a new Mac-like feature that could spell confusion if you want a cheap laptop.

'This is incredible': visitors to Europe's biggest Apple museum are stunned
By David Nield published
You can find thousands of Apple gadgets on show at a new museum that just opened in the Netherlands.

The foldable iPhone Ultra could cost even more than an M5 MacBook Pro
By James Rogerson published
Rumored specs and pricing for the foldable iPhone Ultra have leaked, pointing to a very expensive but highly capable phone.

What are the best AirPods to buy today? I've used every model since 2016, and here are my recommendations
By Matt Bolton last updated
Are the AirPods Pro 3, AirPods 4 or AirPods Max the best value? Here's how I'd spend my money

I went stargazing in the Atacama Desert and used a hidden iOS 26 feature to capture the night sky — here’s how to take similar photos on your iPhone
By Axel Metz published
iOS 26 features a hidden boost for your iPhone’s Night Mode, so I went to the Atacama Desert to try it out — here are the results.

Best iPhone 2026
By Roland Moore-Colyer last updated
Updated We've tested and ranked the best iPhones, from the supersized iPhone 17 Pro Max to the budget-friendly iPhone 16e.

MacBook Neo orders delayed by 2-3 weeks as Apple struggles with demand
By Darren Allan published
The MacBook Neo's success has a downside — Apple is struggling to fulfill orders.

WhatsApp gets long-awaited CarPlay upgrade that boosts in-car voice calls
By Alex Blake published
WhatsApp’s latest update brings native CarPlay support and no longer relies on Siri for voice calls.
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