The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
Latest about iPhone

‘The most conflicted I’ve ever been about a phone’ — reappraising the iPhone Air, 6 months later
By Axel Metz published
Apple's iPhone Air has been out for six months — here's everything I've come to love and hate about the device in that time.

Tim Cook says his 24-karat gift to President Trump wasn’t a political statement
By Lance Ulanoff published
Apple CEO Tim Cook set the record straight on his relationship with the Trump administration — and put to rest questions about his future at the company.

An easy way to get a free iPhone 17e — this deal at Total Wireless doesn't even require a trade-in
By Alex Whitelock published
Sponsored
You can get the brand new iPhone 17e for free without a trade at Total Wireless right now - and the required plan is pretty damn cheap, too.

My March Madness may be cured by Apple Sports’ new trackable bracket
By Lance Ulanoff published
Apple Sports App fans just got a long-awaited March Madness update — brackets — and now they can track the tournament in visual style.

This wild iPhone 17 Pro case features a touchscreen for 48MP selfies
By Axel Metz published
The latest offering from Kickstarter case brand Dockcase is an iPhone 17 Pro case with a rear touchscreen.

The best Apple iPhone 17 deals for March 2026: free devices, cheap plans, and buying advice
By Alex Whitelock last updated
Looking for an iPhone 17 on the cheap? Check out this week's best deals in both the US and UK across all four devices right here on this page.

Liquid Glass ‘isn’t going anywhere’ in iOS 27
By Axel Metz published
Apple will reportedly focus on performance and stability in iOS 27, but Liquid Glass could get an important customization tweak.

Latest iPhone Fold leaks cover mass production and a near-invisible crease
By David Nield published
We've got more leaks around the foldable iPhone, and it seems everything is set for September 2026.

'We developed a new muscle': Tim Cook on celebrating the past and why Alicia Keys 50th Anniversary concert at Grand Central was authentically Apple
By Lance Ulanoff published
Apple kicked off global, in-person 50th Anniversary celebrations with a surprise Alicia Keys concert at its iconic Grand Central store — and Tim Cook is embracing celebrating Apple's past.
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