Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Apple’s security feature can be duped into supplying the real contact info
By Benedict Collins Published
The bug was reported to Apple over a year ago, but still nothing has been done.

Apple reportedly planning 2027 launch for new iPad Pro models
By James Rogerson Published
The next iPad Pro is tipped to land in early 2027, but this might be a minor refresh with a very high price.

Boost your Mac mini storage with Ugreen's $55 secret weapon
By Wayne Williams Published
Boost your Apple Mac mini's storage and connectivity — Ugreen's Dock & Stand with SSD enclosure is currently 39% off at Amazon.

Quote of the day by former Apple design chief Jony Ive: 'True simplicity is derived from so much more than just the absence of clutter and ornamentation' — laying the foundation for a timeless design philosophy
By Keumars Afifi-Sabet Published
The world's most renowned tech designer excelled at making complex electronics feel accessible thanks to a different way of thinking

Subscribing to YouTube Premium via Apple's App Store costs an extra $5 per month
By Rowan Davies Published
The Apple tax might be the reason you're paying more for your subscriptions than you should be.

Best iPhone 2026
By Roland Moore-Colyer Last updated
Updated We've tested and ranked the best iPhones, from the supersized iPhone 17 Pro Max to the budget-friendly iPhone 16e.

The best tablet 2026
By Philip Berne Last updated
Updated The best tablets come from Apple, Samsung, OnePlus and more, that we've tested them all so we can recommend the best slate for your needs and budget.

The best camera phone 2026
By Roland Moore-Colyer Last updated
Updated After a lot of photo snapping, we've ranked the best camera phones you can get right now
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