Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

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It's been another packed week in the world of tech, and you can catch up with the major stories here.

I just sold my CD collection — and it reminded me why iTunes is still king
By Tom Bedford published
Here's how burning discs onto an old iPod helped me appreciate physical media.

Apple dropped my favorite iPhone feature, but it might return this year
By John McCann published
Rumors circulating around the iPhone Fold suggest the best hardware feature I think Apple’s introduced on the iPhone is about to make a comeback.

I went back 50 years and played the best Apple-1 games
By Andrew Williams published
With Apple turning 50 this week, I decided there was only one way to celebrate — melt my brain by playing some of the finest games made for the Apple-1. Here's how I got on.

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Updated We've tested and ranked the best iPads that you can buy today, from the big-screened iPad Pro to the college-friendly iPad Air.

The best camera phone 2026
By Philip Berne last updated
Updated We've ranked the best camera phones you can get right now, all tested by our experts

'Switch to MAX, by any means necessary' — Inside Russia’s great internet crackdown
By Chiara Castro published
After censoring the internet for years, the Kremlin now targets citizens' wallets
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