Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
I’ve reviewed hundreds of laptops — these are the best ones from 2026 so far
Price hikes, RAM shortages, and new chips: picking my top laptops of the year so far was a struggle, which is on brand for 2026.
iPhone age verification hits some people who live outside affected regions
A Reddit user bought an imported iPhone, which opened up a can of iPhone age verification worms.
Apple's iPhone Ultra could increase average foldable phone prices by 18%
Book-style foldable phone prices could increase a lot this year, but clamshell models might actually drop in price.
I tried Clean Up in the iOS 27 developer beta, and Apple's AI-powered image editing tool is finally worth using
I put an early version of Clean Up in iOS 27 to the test against its iOS 26 equivalent, and the results surprised me.
New movies: the most exciting films coming to theaters in July 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Ugreen's secret weapon for Apple's Mac mini is a sure-fire way to boost storage and connectivity for creators — and Amazon just dropped the price
For my money, this is the perfect add-on for creators and students.
A weird bug is eating over 100GB of iPhone storage — here’s how to fix it
Some iPhone users are losing over 100GB of storage space to ‘System Data’ on their devices.
The best cheap tablets 2026
Updated Our expert guide on the best cheap tablets features affordable models from Apple, OnePlus, Amazon and more, which you can buy today.
