Even if we can all agree that Apple buying Beats headphones was probably to the benefit of both companies, sacrifices were made - and one of those was a wireless Sonos-style speaker in development at Beats.
Some of Variety's sources say Apple and Beats executives just weren't keen on the idea; others suggest that issues with the product's development led to it being canned.
Close of play
With Apple recently having to recall a series of Beats speakers over potential overheating problems, it's perhaps understandable that the company isn't fully confident in the hardware side of Beats.
It's made most use of the software side of the business, launching Apple Music on the back of Beats Music at WWDC last week. It's going to be available on Windows PCs and Android devices - but it won't work with Sonos speakers.
Maybe that's an indication Apple will eventually bring out a rival streaming speaker of its own, freed from the trappings of Bluetooth and desktop software - but it's interesting that the Beats project was closed down, if Variety's sources are correct.
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Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you'll find him covering news, features and reviews, particularly for phones, tablets and wearables. Working to ensure our breaking news coverage is the best in the business over weekends, David also has bylines at Gizmodo, T3, PopSci and a few other places besides, as well as being many years editing the likes of PC Explorer and The Hardware Handbook.