The new in-ear headphones are said to combine Audio-Technica’s reputation for high quality sound with a truly wireless experience, and feature up to 6 hours of music from a single charge.
With a sleek design, the True Wireless earphones have been designed with audio precision in mind, using a carbon-coated diaphragm to reduce distortion.
Get your workout on
The in-ears also come in a sports version, which have a certified IPX5 rating, meaning that they should be able to endure bad weather and sweaty workout sessions.
They also feature a nifty ambient noise hear-through function, allowing you to listen to the sounds of your environment by tapping the left earphone. The ATH-SPORT7TWs can handle around 3.5 hours of music per charge.
Taking it slow
Audio-Technica’s reluctance to release a set of wireless in-ears until now has largely been down to the Japanese company wanting to perfect the wireless sound quality, which can be lacking compared to wired headphones.
While wireless headphones have been around for a few years now, ‘true wireless’ is a relatively new concept, and allow far more flexibility than standard wireless models as they don’t need to be within a few feet of the music player.
This is thanks to the rise of AptX, or in other words, ‘high-res’ Bluetooth audio.
For casual listeners, sports nuts, and audiophiles alike, the ATH-CKR7TWs will be available in a couple of months at $249 (£229 / AU$339), while the ATH-SPORT7TWs will be priced at $199 (£179 / around AU$270).
- The best wireless headphones 2018: Our pick of the best ways to cut the cord
- IFA 2018 is Europe's biggest tech show. The TechRadar team is in Berlin to bring you all the breaking news and hands-on first impressions of new phones, watches and other tech as they're announced.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.