Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
I can’t believe Samsung and Apple made the same XR mistake when Meta already solved it over half a decade ago
Samsung Galaxy XR and Apple Vision Pro cost more if you wear glasses, and that's not fair.
The Apple MacBook Air 13-inch (M4) is our laptop of the year – here’s why the likes of Dell, Microsoft and HP just could not compete
Despite some stiff competition, the MacBook Air 13-inch (M4) has won best laptop in the TechRadar Choice Awards.
The MacBook Pro 14-inch M5 has fixed my biggest MacBook problem, and I’m never going back
The MacBook Pro 14 M5 just proved it's more than ready for all your real-world needs.
Can’t wait for the touchscreen MacBook Pro M6? This wild, affordable accessory brings touch to your current Mac
The LapTouch can add touchscreen functionality to any MacBook for a fraction of the cost of a new Mac.
The iPhone 18 Pro could come with a big Starlink upgrade – and it sounds perfect for off-grid adventures
We're starting to hear a few rumors around what Apple may have planned for the next set of flagship iPhones.
The iPhone Air is our Phone of the Year because it's the only phone that everybody is talking about
This is the phone every other phone wants to be like
It’s official – the M5 MacBook Pro is class-leading in one key area, and that bodes well for the M5 Pro and M5 Max
We've tested the M5 MacBook Pro, and it just posted some incredible benchmark results.
The AI tsunami: Apple's M5 chip delivers a 12x performance leap - here's what the neural accelerators mean for your Mac
The M5 chip is Apple’s boldest leap in neural processing since the M1 launched in 2020.
