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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
5 WWDC 2026 clues that tell us Apple is about to release a foldable iPhone Ultra
Through a mix of announcements and telling signs in code, Apple has almost confirmed the iPhone Ultra's existence.
iOS 27's Screen Time update looks impressive — but it didn't wow me like Android 17's Pause Point
Apple announced some important new screen time features at WWDC 2026, but I'm more excited by Google's approach to the same issue.
ICYMI: here's the week's 8 biggest tech news stories for June 13, 2026
The week's biggest tech news from Nintendo, Apple, Trump Mobile, and more for June 13, 2026.
One of iOS 27's best Apple Wallet features is coming to Disney World this fall
Apple teased several big updates coming to Wallet with iOS 27, and this fall Walt Disney World in Orlando, FL, will adopt the new enhanced keys upgrades to improve the current MagicMobile experience.
After WWDC I can’t believe I’m considering a switch to Apple
After Apple delivered a standout WWDC, I'm stunned to admit I’m considering a switch from Android
A spy in your pocket? How the UK’s proposed on-device nude image blocking could work in reality
Privacy advocates are raising the alarm, but the government is ready to "change the law" if needs be
Here's why Siri AI isn't coming to EU iPhones and iPads — and why users are totally split on the issue
It's Apple vs the EU: who's in the right? Here's what's going on.
macOS 27 Golden Gate just fixed one of my biggest macOS Tahoe gripes
Apple has fixed its divisive menu design in macOS 27 Golden Gate, much to Apple users’ relief.
