Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Gemini gets its biggest upgrade yet 'Personal Intelligence' that uses your Gmail, Photos, Search and YouTube history - and it could be our first glimpse of the new Siri in iOS 27
Gemini's new Personal Intelligence feature is now live, and it gives users an AI personal assistant similar to the one Apple promised Siri would become.
You can still get the MacBook Air M4 for $199 with a trade at Best Buy
Best Buy's current deal is a match for the best we've ever seen
I used Gemini on Android for 3 months – now I know why Apple had no choice but to partner with Google
For the first time in years, I’m excited about the future of the iPhone. And that excitement is coming from Google, not Cupertino.
iLife and iWork strike back — Apple bundles its creative and productivity apps into one subscription
Plus, Pixelmator Pro arrives on the iPad for the first time
Apple's Google Gemini deal is the most disappointing thing to come out of Apple since the Newton
Apple promised us an exciting, more personalized Siri, and instead, we're getting more Gemini.
5 biggest fails that got a company or product a disparaging nickname
Microslop is a fresh nickname for Microsoft coined by those who feel the company is pushing AI too hard – but will it stick?
US Senators call on Apple and Google to ban X and Grok from app stores
US Senators have told Apple and Google to take action over Grok creating explicit images of women and children.
Gemini will power next-gen Siri's AI brain as Apple bows to the inevitable
Apple's AI-powered Siri could finally arrive this year – and it'll be powered by Google's Gemini, the tech giants have surprisingly announced.
