Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

Lenovo ThinkPad T16 during our review process

Best laptops for programming of 2026

By Steve Clark last updated

Buying guide We tested the best laptops for programmers on every budget - here's what makes the grade.

Buying guide
An iPhone showing a screen to enable Lockdown Mode.

Even the FBI couldn't crack the iPhone's Lockdown Mode – here's how it works

By Alex Blake published

The FBI was unable to access a reporter’s iPhone after it was protected with Apple’s Lockdown Mode.

Phones
A battery-saving setting shown on a Realme GT5 Pro.

Your phone's NFC tech is about to get one of its biggest upgrades ever

By David Nield published

The NFC Forum has published its roadmap for 2026 and there are some interesting upgrades on the way.

Phones
Xcode 26.3

Apple launches Xcode 26.3, brings even more AI power to coding on Mac

By Craig Hale published

Apple ecosystem developers are now able to use agentic AI models from OpenAI and Anthropic within Xcode.

Pro
Two smartphones, one showing the new Spotify Lyrics tab and the other showing lyric translations

Spotify has rolled out three new features for Lyrics, including translations

By Rowan Davies published

Spotify is finally launching Lyric Translations globally, and it's also giving it a new home in the mobile app.

Spotify
Man holding a mobile phone with warning notification and spam message icon

A devious new Apple Pay scam is hitting millions – here’s how to stay safe

By Alex Blake published

An Apple Pay scam uses urgency to panic Apple users into handing over their accounts.

Cyber Security
Apple iPhone 17 Pro REVIEW

Four months with the iPhone 17 Pro has changed the way I use my phone – for better or worse

By Sharmishta Sarkar published

I’ve been an iPhone user for years, but the 17 Pro is the first Apple handset that I truly like and use it much more than any iPhone before it.

iPhone
Apple AirPods Pro 3 on green background with TR's 'lowest price' badge

AirPods Pro 3 just crashed to a record low price ahead of Super Bowl Sunday — quick!

By Becky Scarrott published

Apple's AirPods Pro 3 have dropped to an all-new lowest seen price, only on Verizon – and they'll make for an amazing half-time show…

Earbuds & Airpods
The Apple Watch Series 11 on a green background with text saying Lowest Price.

The 'most capable and best-looking mainline Apple Watch' is back to a record-low price on Amazon

By Jennifer Allen published

The Apple Watch Series 11 is the best Apple Watch for most people, and it's just hit a record low once more on Amazon.

Smartwatches
The Apple Maps app demonstrated at the Worldwide Developers Conference (WWDC) in June 2025.

iPhone users are getting a new feature to protect their privacy in iOS 26.3

By Alex Blake published

The iOS 26.3 update includes a new Limit Precise Location feature designed to protect your privacy.

iOS
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