Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

The MacBook Air M5 open 120 degrees and powered on a stone effect surface in front of a pink background.

I’m upgrading to the MacBook Air M5 — here’s why it’s my dream pick

By Josh Russell published

For my new MacBook, I'm not going Neo or Pro — here's why the Air M5 is the next laptop I’m going to buy.

Macbooks
An iPhone 16 Pro updating to the iOS 26.4 beta.

Apple warns iOS users to urgently update their devices as new hack emerges

By Alex Blake published

Apple has warned iOS users to update their iPhones to stay safe against a new hacker threat.

Phones
Ryland Grace sitting in the cockpit of his spaceship in Project Hail Mary

New movies: the most exciting films coming to theaters in March 2026

By Tom Power last updated

Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

Updated
Apple TV home screen next to the Apple TV remote

Apple TV will get new 'Genius Browse' recommendation tool in tvOS 26.4 soon

By Rowan Davies published

Apple TV is changing the way it recommends movies and shows to you — say hello to 'Genius Browse'.

Apple TV
A man holding the iPhone Air in landscape

‘The most conflicted I’ve ever been about a phone’ — reappraising the iPhone Air, 6 months later

By Axel Metz published

Apple's iPhone Air has been out for six months — here's everything I've come to love and hate about the device in that time.

iPhone
President Donald Trump and Apple CEO Tim Cook at White House

Tim Cook says his 24-karat gift to President Trump wasn’t a political statement

By Lance Ulanoff published

Apple CEO Tim Cook set the record straight on his relationship with the Trump administration — and put to rest questions about his future at the company.

iPhone
The Spigen Classic LS case for Apple's AirPods Pro 3 against a blue background.

This retro AirPods Pro 3 case could be the perfect Apple 50th anniversary tribute

By Alex Blake published

Spigen’s new AirPods Pro 3 case is inspired by Macintosh mice from the 1980s.

Earbuds & Airpods
iOS tips

iOS 26.4 could fix the iPhone's broken autocorrect, but one problem remains

By Alex Blake published

Apple has released an iOS 26.4 beta that fixes keyboard bugs, but some issues remain.

Phones
MacBook Neo laptop on a desk with plant in background

Exclusive: $599 MacBook Neo easily beats $1,119 Dell laptop on Windows 11 benchmarks - yes, macOS may well be the best platform ever for Microsoft's OS

By Desire Athow published

Exclusive Despite running a mobile CPU and Windows in a virtual machine, the MacBook laptop excelled in single-core CPU performance.

Exclusive
Apple MacBook Pro 14-inch (M5, 2025) in recording studio

Better than the MacBook Neo for creators: Apple’s MacBook Pro M5 laptop is massively discounted at Amazon - and it's perfect for photo and video editing

By Wayne Williams published

Forget the Apple Neo — the more powerful MacBook Pro with M5 chip is nearly $200 off right now on Amazon.

Pro
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