Amazon Fire TV price: how much does it cost?

The Amazon Fire TV might be getting a bit long in the tooth, but everything considered it’s still one of the best streaming video players on the market. 

So how much should you shell out for one of these awesome 4K streamers? 

As of right now, the RRP (recommended retail price) is $89.99 or £79.99 in the UK. That price can fluctuate by 10-15% depending on the week, but that’s around what you should expect to spend on a brand-new Amazon Fire TV. 

Now, that being said, before you buy an Amazon Fire TV at full price, you should probably wait until Amazon Prime Day on July 11, 2017 which should bring a significant savings on all Amazon products. 

We can’t predict how much you’ll save on a new Amazon Fire TV once the deals go live, but it’s safe to expect a savings of around 20%. 

Amazon Fire TV Stick price: how much does it cost?

Is the full-size Amazon Fire TV a bit too rich for your blood? Save yourself some cash by picking up an Amazon Fire TV Stick instead. 

Like the Fire TV, the Fire TV Stick uses the same exact operating system, allowing you to access Alexa and watch the same content that you could on the full-size box. The one downside is that the Fire TV Stick doesn’t support 4K yet. 

How much should you spend on the pint-sized streaming device? As of right now, the RRP of the Fire TV Stick is $39.99 or £39.99 in the UK. 

Of course, the Fire TV Stick is another product we expect to see heavily discounted on Amazon Prime Day on July 11, so keep an eye out for those deals! 

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Nick Pino

Nick Pino is Managing Editor, TV and AV for TechRadar's sister site, Tom's Guide. Previously, he was the Senior Editor of Home Entertainment at TechRadar, covering TVs, headphones, speakers, video games, VR and streaming devices. He's also written for GamesRadar+, Official Xbox Magazine, PC Gamer and other outlets over the last decade, and he has a degree in computer science he's not using if anyone wants it.