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I'm a Prime Day veteran – here are the best 100+ deals actually worth buying in this week's Amazon sale
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1. Today's best deals
2. Amazon Devices
3. TVs
4. Laptops
5. Apple
6. Appliances
7. Headphones
8. Tablets
9. Smartwatches
10. Subscriptions
11. Live coverage
This year's Prime Day begins in a matter of hours, so it won't be long until Amazon's digital shelves are full to bursting with deals across TVs, laptops, appliances, headphones, smart home tech, phones, tablets, and more. Using nearly a decade of experience from covering the event, I'm searching through the sale and picking out all the best Prime Day deals that I recommend buying right here.
• See all of today's best deals at Amazon
I'm using all of our price-tracking history and the expertise of the wider TechRadar team to ensure I only highlight the biggest savings and well-reviewed products in our Prime Day guide.
That means you'll find offers on everything from super-cheap Echo speakers to excellent value Sony headphones and class-leading LG TVs. That's in addition to all the best savings on top-rated tech from brands like Ninja, Dyson, Apple, Samsung, and more.
You can view my editor's picks below, which give you an overview of all of this year's Prime Day deals at a glance, alongside a hand-picked selection of the very best standout offers. You can also jump to various categories to find the top deals in each one and follow our live coverage at the bottom of the page for regular updates throughout the sale.
It's worth noting that you don't have to be an Amazon Prime member to get access to all of these deals – just the majority of them. If you aren't signed up, though, you can use the free 30-day Amazon Prime trial or a six-month free trial for 18-24-year-olds and still grab all the deals you want. Just be sure to cancel your membership before the free trial ends to avoid being charged.
Now you're all set up, let's get to the deals.

As TechRadar's senior deals editor, I've covered major sales such as Amazon Prime Day and Black Friday for a decade, so I've learnt what to expect and how to make the most of each event. I'm here to help you save money, bring you the best products for the lowest prices that we've tested and love here at TechRadar, and uncover those hidden bargains you don't want to miss.
Amazon Prime Day deals – editor's picks
- Amazon Devices: 50% off Kindle & Echo
- Apple: AirPods + iPads from $99
- Back to school: deals from $5.99
- Beauty: up to 50% off Oral-B & Philips
- Headphones: up to $120 of Beats, Apple & Sony
- Kitchen: up to 50% off Ninja, Breville & Instant
- Laptops: HP, Lenovo & Apple from $119
- Prime Student: six-month free trial for 18-24 year olds
- Tablets: iPad and Fire Tab from $54.99
- Toys: 40% off Lego, scooters & Toniebox
- TVs: cheap TVs from $69.99
- Vacuums: Shark, Bissell & Dyson from $49.99
Amazon Prime Day - my top 9 deals
Amazon Prime for Young Adults: six-month free trial
Students and anyone aged 18-24 can score a sweet six-month free trial for Amazon Prime right now. That's a huge freebie and perfectly timed for the Prime Day sale, as well as any back-to-school purchases that are on your shopping list. There are several handy perks, including up to 10% cashback, free delivery with Grubhub Plus and unlimited streaming on Prime Video.
The Echo Spot is already in my shopping cart, and I can't wait for it to arrive. Amazon's brand-new Echo Spot pairs a 2.83-inch touch screen with a 1.73-inch front-firing speaker, making it an ideal smart alarm clock. With Alexa onboard, you can ask the assistant for the weather, play music, or even schedule alarms. Today's early Prime Day deal is a return to the record-low price.
The LG C4 is ranked number one in our best TV guide, and thanks to Amazon's early Prime Day sale, the 65-inch model is now available at its lowest price yet. The OLED display features exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.
If you want to get your hands on Apple's all-new AirPods 4, you can find them on sale for a record-low price of $99 at Amazon. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. The version with active noise cancellation is also reduced to $148.99 – just $10 more than the lowest-ever price.
The new iRobot Roomba Plus 405 combo vacuum and mop robot is an impressive new device that was launched only a few months ago. Our Home Editor Ruth Hamilton has been excited about the new features, especially the new LiDar navigation system and the improved mopping pads. This Amazon Prime Day deal drops the price well below the previous all-time low by than $250, and it could be the lowest price we see on this combo robot for some time.
This might be the best early Prime Day deal: Amazon's latest tablet, the Fire HD 10, is down to a new record-low price, and I don't imagine it will drop further on Prime Day itself. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
This is the one item I buy every Prime Day: Crest's 3D Whitestrips. The best-selling teeth whitening strips are rarely on sale, and today's deal brings the price down to just $29.99 - $2 shy of the record low. You get 48 whitening strips plus a bonus pair of one-hour express strips so that you can have a whiter smile in no time.
The Sony WH-CH720 are already a very affordable pair of headphones, but they're now down to a record-low price for Amazon Prime Day. As we said in our four-star Sony WH-CH720 review, these cheaper Sony cans pack in a lot of audio finesse and smart features for the price. They're a comfortable, enjoyable listen, and the ANC does a good job of lowering outside noise given the budget-friendly price.
This is the machine that has it all: a compact integrated grinder, tamping functionality, auto-dosing, and auto milk frothing. With all these features, you might think it'd be a nightmare to use, but its user-friendly interface means anyone can operate it. We appreciate it's an investment, but it’s hardly surprising that it tops our look at the best espresso machines, so don't miss your chance to get it for a record-low price.
Amazon Prime Day deals – Amazon Devices
I've had my eye on the Blink Mini 2 since its release, and now that it's on sale for just $19.99 - it's a must-buy. The compact security camera features two-way audio and will alert your phone when motion is detected. The Blink 2 also includes a 1080p HD live view, night view in color with a built-in spotlight, and a wider field of view.
Get a cheap streaming device with Amazon's standard Fire TV Stick on sale for just $17.99 with code FTVHDADD at checkout. In our Fire TV Stick review, we found that the original version offered a cost-effective way to add essential smart features to your TV, including access to HD streaming apps, Alexa voice controls, and the ability to control other smart home devices.
The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $24.99, thanks to Amazon's 50% discount. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.
The fastest-ever streaming media player, Amazon's all-new Fire TV Cube combines all the benefits of a streaming device with Alexa support. It functions as a smart speaker, allowing you to control your smart home devices, and also provides access to virtually every streaming app imaginable. Throw in Dolby Vision, HDR, and Dolby Atmos support, and AI-powered Fire TV Search, and it’s everything you could want.
Looking to buy a smart speaker for a small space? Amazon's early Prime Day deals include the all-new Echo Pop for just $21.99 - the cheapest Echo device you can buy right now. For that money, you're getting a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free.
If you're looking for a more robust sound, Amazon also has the Echo Dot for its lowest price. Amazon's best-selling smart speaker offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free.
The Echo Spot is already in my shopping cart, and I can't wait for it to arrive. Amazon's brand-new Echo Spot pairs a 2.83-inch touch screen with a 1.73-inch front-firing speaker, making it an ideal smart alarm clock. With Alexa onboard, you can ask the assistant for the weather, play music, or even schedule alarms. Today's early Prime Day deal is a return to the record-low price.
I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today's early Prime Day deal from Amazon is a record-low price.
The latest version of the Ring Battery Video Doorbell Plus offers an even higher resolution than the standard model and features a convenient quick-release battery pack, allowing you to remove the battery without needing to take down the entire doorbell for recharging. Today's Prime Day deal is the lowest price yet.
Amazon's best-selling Echo Show 5 is on sale for only $59.99 in today's early sale. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.
If you're looking for a larger smart home display, Amazon has the latest Echo Show 8 on sale for $109.99. Thanks to Alexa compatibility, the eight-inch display allows you to make calls, watch movies, check the weather, and control compatible smart home devices completely hands-free.
The Ring Indoor Cam is an excellent addition to the company’s growing suite of security products. It can monitor your entire home with 1080p HD video, live View, and Color Night Vision, plus two-way audio and alerts sent to your phone. Today's deal on a two pack is a record-low price
The 4th generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's early Prime Day deal is a massive 62% discount and a record-low price.
The Ring Floodlight Camera Wired Plus is on sale for its lowest price yet. The motion-activated HD camera features two-way talk and customizable motion zones and notifies your smartphone, tablet, or laptop when motion is detected.
While Amazon hasn't rolled out a discount on just buying the Kindle Colorsoft as of yet, you can save on a bundle for the first-ever color Kindle. You can get the Kindle Colorsoft Signature Edition with 32GB of storage, a plant-based leather folio cover, and a wireless charging dock for $211.97. That's a 42% or $151 discount over the MSRP for the bundle, and remember, the Colorsoft on its own is $279.99. That's a solid discount, and you get two solid accessories. You can see our full review of the Kindle Colorsoft here.
Don't need a Kindle with a color screen and prefer one that is ultra-portable? The Kindle Paperwhite weighs in at just 7.4 ounces and offers incredibly swift page turns (24% faster than the previous model. In this discounted bundle, you get the Paperwhite with 32GB of storage, a fabric cover, and a wall plug for $154.97. That's a hefty 29% discount for this bundle and less than the cost of just buying the Kindle Paperwhite on its own.
Kindles are known for their reading capabilities, but with the Kindle Scribe, you get that and a whole lot more. With a wide range of writing features, you can take notes, create sketches, and brainstorm like a pro. We love the 10.2-inch glare-free screen and the extensive 12-week battery life. This is another Amazon device that is on sale for its lowest price yet.
Amazon's Kindle Paperwhite Kids is a truly awesome product, mainly because it combines the best features of the regular Kindle with a fun case and offers a worry-free guarantee for two years. The latter means you can get it replaced by Amazon if anything happens to it, like scratches on the screen or drops. Six months of Amazon Kids+ are included, providing access to thousands of books for free. It's now all available for a record-low price.
My cheapest early Prime Day deal pick is the best-selling Kasa Smart Light Bulb for just $8.49, making it a must-buy. The dimmable light bulb can be controlled from anywhere via the Kasa app, and it works with Amazon Alexa and Google Assistant, allowing you to use your voice to control your lights.
Amazon Prime Day deals – TVs
Amazon's cheapest early Prime Day TV deal is the 32-inch Insignia HD smart TV, now on sale for a record-low price of $79.99. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.
You can get the best-selling Insignia 43-inch 4K Fire TV for just $149.99 - an incredible price. The Insignia F30 Series features 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
This brand-new version of the Amazon Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's early Prime Day deal brings the 55-inch model down to $339.99, which is the lowest price we've seen this year.
The LG C4 is ranked number one in our best TV guide, and thanks to Amazon's early Prime Day sale, the 65-inch model is now available at its lowest price yet. The OLED display features exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.
The all-new LG C5 was just released in March of this year, and Amazon has the 65-inch model on sale for an unbelievable price of $1,696.99. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities. This deal is in danger of selling out, so you should take advantage before it's too late.
A 75-inch 4K smart TV for under $400 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a large display, this is an excellent option.
Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $569.99.
Sony's all-new Bravia 8 OLED TV is the successor to the popular Bravia 8 model and offers improved brightness, an impressive picture, and an overall premium picture experience that Sony OLED TVs are known for. It's also an excellent TV for gamers, with exclusive features for PS5. Today's early Prime Day deal is a new record-low price and a fantastic buy if you're wanting one of the best Sony OLED TVs on the market.
Our Samsung S95D review claimed that this stunning display is 'the very pinnacle of OLED TV', and it's easy to see why. Excellent picture quality, top-notch gaming performance, and a stunning design combine to offer one of the best OLED TVs available right now. While expensive, it's worth every penny, thanks to its 144Hz refresh rate and innovative new anti-glare and reflection technology. Today's early Prime Day deal shaves a whopping $1,400 off the price.
Amazon Prime Day deals – Laptops
Display - 14 inches
Processor - Intel Celeron
RAM - 4GB
Storage - 64GB
This Lenovo IdeaPad 3i Chromebook is a basic device, but it's cheap, making it a great buy for light use such as general browsing and schoolwork. It also boasts full-day battery life thanks to the lean but perfectly functional Chrome OS from Google, meaning it's best suited for students or those always on the move. If you have around $100 to spend and need a cheap laptop, then you won't find a better option right now.
Display - 13 inches
Processor - Apple M1
RAM - 8GB
Storage - 256GB
It blows my mind that Walmart still has stock of the MacBook Air M1 after dropping it to a new lowest-ever price of $599 over Black Friday. It's slightly more expensive right now – and newer M2, M3 and M4 models are available – but this is still excellent value for money for a powerful all-around laptop. Our MacBook Air M1 review awarded the device 4.5 stars out of five, praising Apple's premium device for its speed, responsiveness, beautiful design and long-lasting battery life.
Display - 14 inches
Processor - Intel Core Ultra 7
RAM - 16GB
Storage - 1TB
There's a whopping $400 saving on this modern and powerful Dell 14 Plus. It boasts a modern Intel Core Ultra 7 processor, 16GB of RAM and a large 1TB SSD for storage. Those specs can easily handle the majority of day-to-day tasks, light work, video calls, streaming, multitasking, and more.
Display - 13.6 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB
The MacBook Air 13-inch (M4) is the newest version of Apple's popular laptop and it's now down to a great price at Best Buy. You get a great-looking 13.6-inch Liquid Retina display, while the boost to 16GB of RAM keeps all your programs running smoothly. It's just a shame Apple still insists on only 256GB of storage as standard, which feels a little miserly in 2025. Nevertheless, this is still one of the best laptops you can buy if you need a performance powerhouse for productivity and creative tasks – especially after this $150 discount.
Anyone looking for a 2-in-1 laptop that doubles up as a tablet should seriously consider the Microsoft Surface Pro. It's flexible, versatile, and perfect for everyday use, work and all of your productivity needs. The bundle also includes the near-essential keyboard cover, which turns this tablet into an even more useful laptop. Getting all of this is a single package with a fancy Snapdragon processor, and lots of RAM and storage, is an excellent buy.
Amazon Prime Day deals – Apple
The Apple AirTag is Amazon's top-selling tech gadget, and just ahead of Prime Day, it's on sale for only $22.98. If you tend to misplace your keys or wallet or want to track your luggage, just attach the AirTag to anything you don't want to lose, and your iPhone will locate the item.
If you want to get your hands on Apple's all-new AirPods 4, you can find them on sale for a record-low price of $99 at Amazon. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. The version with active noise cancellation is also reduced to $148.99 – just $10 more than the lowest-ever price.
Apple's best-selling AirPods Pro 2 sound excellent, the noise cancellation is top-tier, Dolby Atmos spatial audio is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). While today's early Prime Day deal isn't a record-low, it's the best price you can find right now.
You can get the latest Apple iPad A16 on sale for its lowest price yet. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
Amazon Prime Day deals – Appliances
This is the machine that has it all: a compact integrated grinder, tamping functionality, auto-dosing, and auto milk frothing. With all these features, you might think it'd be a nightmare to use, but its user-friendly interface means anyone can operate it. We appreciate it's an investment, but it’s hardly surprising that it tops our look at the best espresso machines, so don't miss your chance to get it for a record-low price.
Three machines in one, the Ninja Luxe Café provides espresso, well-balanced drip coffee, and rapid cold brew, with easy-to-use controls. There’s an integrated grinder with 25 grind settings, while there’s weight-based dosing and hands-free frothing. It also has a few different temperature settings so you can get things just how you like them. This is the lowest price I've seen all year.
This coffee maker is one of the simplest and easiest to use that Nespresso has ever made. A one-touch brewing button means you can get your coffee quicker and more easily than ever before. And thanks to this record-low price for Prime members, you can get a fantastic machine at an affordable price.
Right now, you can save a huge $90 on Instant's dual basket air fryer, which packs 7 cooking functions including standard air fry, bake, roast, and more. Though this air fryer has seen better days price-wise, it hasn't hit its lowest price since 2022, so this early Prime Day deal is definitely one to look out for if you're due for an air fryer upgrade. Besides, this is the closest price you'll get to its previous Black Friday listings, with last year's being around $120 mark.
Our 4.5-star air fryer is half off in Amazon's early Prime Day sale, and we gave it a high rating in our review for a number of things. For starters, it's a very versatile model with grill, roast, and bake settings, easily replacing single-use kitchen gadgets. As well as its speedy cooking times and even results, this model is ideal for bulk cooking thanks to its size. On the other hand, it may not be an option if you're tight for kitchen space, but for one of the more expensive air fryer models out there, this isn't a deal worth skipping on.
The Ninja Woodfire has $96 off for Prime Day, which is just $24 shy of its lowest-ever price – that was just a few months ago for Memorial Day. This electric grill has a small cavity where you burn wood pellets, infusing your food with a delicious smoky BBQ flavor with none of the hassle or unreliability of a full wood fire or charcoal grill. It can also be used to bake or air-fry food, amplifying your value for money.
If soft serve is your sweet treat of choice, the Cuisinart Soft Serve Ice Cream Machine will delight you with results in under 30 minutes. It's more affordable than the Ninja Creami deluxe, and features built-in topping dispensers for fun with all the family, earning it four stars in our review.
We love the Dyson V8. Not only is it our pick for one of the top cheap vacuums, but it's also one of the best Dyson vacuums – period. This more-than-capable vacuum also comes with more attachments than you could shake a stick at. We might struggle to recommend it at its full price, but at this discounted offer for Prime Day, we can't recommend it more highly.
Packing in everything you could want from a quality vacuum cleaner, the Shark Cordless Vertex Pro has HEPA filtration for capturing allergens, a multiflex wand which helps you reach awkward areas, and its self-cleaning brush roll for effective pet hair pickup. It’s a good all-rounder whether you’re looking to clean your living room, tidy up after your pet, or giving your car a quick sweep up.
This self-emptying vacuum is a perfect solution for pet owners and smart-gadget lovers. At a massive half off the retail price and almost matching the previous record-low, you'll do well not to be tempted by the robot vacuum from Shark that is guaranteed to make your life that little bit easier.
The new iRobot Roomba Plus 405 combo vacuum and mop robot is an impressive new device that was launched only a few months ago. Our Home Editor Ruth Hamilton has been excited about the new features, especially the new LiDar navigation system and the improved mopping pads. This Amazon Prime Day deal drops the price well below the previous all-time low by than $250, and it could be the lowest price we see on this combo robot for some time.
The Shark FlexBreeze HydroGo works both indoors and outdoors, weighs under 2.1kg, and is capable of providing up to 20m of portable airflow. It’s easy to carry and has cooling technology which produces ultra-fine droplets for a refreshing mist. Up to 12 hours of cordless run time, you can use it just as easily by your bed as you can on the front porch or in the garden. Get it now for its lowest-ever price.
Amazon Prime Day deals – Headphones
The fantastic Echo Buds have an impressive 68% discount at Amazon's early Prime Day sale. The earbuds feature Active Noise Cancellation and long-lasting battery life, and the integration with Alexa is another big win, guaranteeing a pleasant, hands-free operation.
The Sony WH-1000MX4 are still some of the best over-ear headphones and are now down to a terrific low price in Amazon's Prime Day sale. These wireless headphones combine top-notch audio, comfortable fit, and effective noise cancellation at a reasonable price point. Plus, they're $100 less than the newer Sony XM5 and even cheaper than the latest XM6, which are both only minor upgrades.
Want a good pair of super-cheap headphones? There isn't a better option than these Sony WH-CH520, which are down to a great low price in the Amazon Memorial Day sale. They offer high-quality sound for the cost and a comfortable fit for all-day use. Of course, they lack some premium features found in more expensive cans, but these are an excellent buy if you're on a tight budget.
The Sony WH-CH720 are already a very affordable pair of headphones, but they're now down to a record-low price for Amazon Prime Day. As we said in our four-star Sony WH-CH720 review, these cheaper Sony cans pack in a lot of audio finesse and smart features for the price. They're a comfortable, enjoyable listen, and the ANC does a good job of lowering outside noise given the budget-friendly price.
If you want to get your hands on Apple's all-new AirPods 4, you can find them on sale for a record-low price of $99 at Amazon. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. The version with active noise cancellation is also reduced to $148.99 – just $10 more than the lowest-ever price.
Apple's best-selling AirPods Pro 2 sound excellent, the noise cancellation is top-tier, Dolby Atmos spatial audio is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). While today's early Prime Day deal isn't a record-low, it's the best price you can find right now.
The Beats Studio Buds Plus are our pick for the best Beats earbuds. These earbuds build on the standard Studio Buds with better active noise cancellation, larger mics for clear, crisp calls, and longer battery life up to 36 hours with the charging case. It also lets you customize the fit with four pairs of silicone tips. All that, plus the stylish good looks, make it a great deal for mid-range buds under $100.
The Beats Solo 4 are a much more affordable option at 50% off and better priced in line with the level of audio quality and performance you can expect from these cans. The lightweight build, ergonomic design, and 50-hour battery life make them a convenient pick for commutes for most casual listeners. It might not be the most advanced set of headphones out there, but they are great value for some good-looking cans with lossless audio capabilities and plenty of utility.
Amazon Prime Day deals – Tablets
The latest Amazon Fire 7 Kids tablet is on sale for a record-low price of $49.99, thanks to today's incredible 50% discount. The seven-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.
This might be the best early Prime Day deal: Amazon's latest tablet, the Fire HD 10, is down to a new record-low price, and I don't imagine it will drop further on Prime Day itself. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
Here's another record-low price on Amazon's most powerful (and largest) Fire tablet. The vivid 11-inch display is ideal for streaming your favorite shows, reading a book, or playing games. The battery life is up to 14 hours, while the optional stylus and keyboard add extra functionality to this capable tablet. It's also easy to do light admin work with.
You can get the latest Apple iPad A16 on sale for its lowest price yet. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
Amazon Prime Day deals – Smartwatches
The Apple Watch Series 10 is Apple's latest flagship smartwatch and it's back down to a record-low price once more for Amazon Prime Day. All of its upgrades are integrated into a thinner, more comfortable body. It includes all the standard health and fitness tracking features, as well as some more advanced ones like an ECG for monitoring heart irregularities, overnight metrics to identify issues like sleep apnea, and more. As with past models, it remains an ideal fitness partner that can track activity level and health metrics and push you toward your fitness goals.
The return of an $80 discount brings this Apple Watch down to $169 – that's the lowest price this year and just $20 more than the Black Friday deal. It might be Apple's budget-friendly wearable, but it still looks great and has all the essential functions you need in a slick Apple design. For the price, you can enjoy fitness and sleep tracking, heart rate monitoring, and car-crash detection all on your wrist.
This Garmin smartwatch might be the previous generation, but we gave it a full five stars and can guarantee it still delivers where it matters most. Now at a record-low price, you'll be hard pressed to get a better watch for this amount of money if you need a rugged wearable for health and fitness tracking.
At full price, the Fenix 7 Pro will make many eyes water, but with a significant discount like this, it becomes a lot more affordable. The watch is packed with sports tracking modes, a gorgeous screen, and a hand flashlight. This is the watch that masters outdoor adventuring, according to our testing, and it can now be yours for a new record-low price.
Amazon Prime Day deals – Subscriptions
Amazon Prime for Young Adults: six-month free trial
Students and anyone aged 18-24 can score a sweet six-month free trial for Amazon Prime right now. That's a huge freebie and perfectly timed for the Prime Day sale, as well as any back-to-school purchases that are on your shopping list. There are several handy perks, including up to 10% cashback, free delivery with Grubhub Plus and unlimited streaming on Prime Video.
Audible Premium Plus: 3-month free trial
While the Premium Plus membership is active, you will receive one credit a month that can be used on any Audible audiobook. In addition to the heavily discounted subscription, customers who take advantage of this offer will benefit from a 30% discount on all audiobooks from the Audible store.
Amazon Kindle Unlimited: three-month free trial
Kindle Unlimited is perfect if you read a lot of books or you can’t settle on just one genre. Sign up and you have ready access to a near never-ending supply of fiction and non-fiction, including biographies, self-help books, and foreign language novels. There are even audiobooks, too, although don’t expect the same quantity as you get with Audible.
Amazon Music Unlimited: four-month free trial
More into your tunes? You can also get a lengthy 4-month trial of Music Unlimited right now - Amazon’s premium music streaming service. Unlike the free tier or the basic Amazon Music Prime benefit, Music Unlimited provides ad-free listening, the ability to download songs for offline playback, and high-definition and spatial audio options. With over 11 million tracks, you're sure to be covered regardless of taste, too.

If you're a Prime member, you're automatically entitled to a free Grubhub+ membership. That's a saving of $120 per year on memberships, and if Amazon's marketing is to be believed, an average saving of $300 for most people on deliveries and such. Alongside free delivery and access to exclusive promotions, Prime members can also PRIME10 at checkout to get $10 off any order over $20 until July 7th!
Amazon Prime gaming: get six games for $100 free
If you're a Prime member, you're already entitled to a free Prime gaming and Twitch subscription. There is an additional perk in the build-up to this year's Amazon Prime Day, however - six free games. The games in question here are slightly older titles from the Saints Row, Star Wars, and Tomb Raider franchises, but they all add up to a pretty hefty free gift. Check it out if you're a gamer!
Amazon Prime Day deals – streaming
Apple TV+ two-month subscription: was $9.99 per month now $4.99 at Prime Video
Stream Severance season 2, The Gorge and Stick for just $4.99 per month, down from the usual $9.99. This represents a 50% saving on the usual monthly price, but note that the offer is only available for two months.
Paramount+ two-month 'Premium' subscription: was $12.99 per month now $0.99 at Prime Video
This is a massive saving: Paramount+ 'Premium' is usually $12.99 per month, so you can enjoy Dexter: Resurrection (from July 11), season 7 of The Chi or season 18 of Criminal Minds: Evolution for almost nothing. The deal also applies to Paramount+ 'Essential', which is down from $7.99/month to $0.99 a month, but you might as well go for the full-fat service for the same low price.
Starz two-month subscription: was $10.99 per month now $0.99 at Prime Video
This is another big discount: Starz is usually $10.99 a month, so this is a super-cheap way to catch season 4 of BMF, season 7 of Outlander, or Flight Risk for a lot less. Just be mindful that this promotion only applies to two months before converting back to the full price.
MGM+ two-month subscription: was $6.99 per month now $0.99 at Prime Video
This one's a nice discount too, down from $6.99 to $0.99 for two months. That gives you loads of great stuff including season 4 of Godfather of Harlem, season 3 of FROM and, from July 13, season 1 of The Institute.
BET+ two-month 'Premium' subscription: was $8.99 per month now $0.99 at Prime Video
Down from $8.99 a month, this excellent BET+ deal gets you Lil Kev, Usher: Rendezvous in Paris and season 1 of Divorced Sistas too.
BritBox two-month subscription: was $8.99 per month now $0.99 at Prime Video
If you want to catch the best UK TV, there are some great shows here, discounted from the usual monthly price of $8.99: Shetland is great fun, and the catalog also includes Outrageous and Ludwig.
AMC+ two-month subscription: was $9.99 per month now $0.99 at Prime Video
Both the ad-free and ad-supported tier are down to $0.99 from $9.99 and $6.99 respectively, and that gives you Fallen, The Last Anniversary and TWD: Dead City for virtually no money.
ViX two-month subscription: was $8.99 per month now $0.99 at Prime Video
This Prime Video subscription add-on is usually $8.99 per month, and has a great catalog of shows including Liga MX, season 3 of Mujeres Asesinas and the new Con esa Misma Mirada.
Hallmark+ add-on subscription to Prime Video: was $7.99 a month now $0.99 at Prime Video
If you celebrate Christmas in July, then you're going to love this Prime Video subscription add-on discount for Hallmark+. The deal has come at the perfect time, because it means you can stream new movies from its Christmas in July collection like Mistletoe Murders, Holiday Touchdown: A Chiefs Love Story andThe Motherhood for a fraction of the usual price. Just be aware that this offer ends on July 11.
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A Prime Day favorite
Amazon's Prime Day sale doesn't officially start until the best-selling Crest 3D Whitestrips are on sale. The teeth whitening strips are rarely on sale, and today's deal brings the price down to just $29.99 - $2 more than the record-low price.
The kit includes 48 whitening strips, plus a bonus pair of one-hour express strips so that you can achieve a whiter smile in no time.
Crest 3D Whitestrips: was $45.99 now $29.99 at Amazon
Now we're cooking without gas
Another excellent recommendation from Josie - this time on a super handy (and well-reviewed) Ninja Woodfire grill. This one isn't quite as cheap as over Memorial Day but it's a deal that we definitely rate - it's an efficient electric grill that will definitely up your BBQ game this summer. See our full five stars review for more details on this model
The Ninja Woodfire has $96 off for Prime Day, which is just $24 shy of its lowest-ever price – that was just a few months ago for Memorial Day. This electric grill has a small cavity where you burn wood pellets, infusing your food with a delicious smoky BBQ flavor with none of the hassle or unreliability of a full wood fire or charcoal grill. It can also be used to bake or air-fry food, amplifying your value for money.
These older headphones are still amazing
I'm losing count of the number of times a sales event rolls around and I'm recommending a deal on the Sony WH-1000XM4 Wireless Headphones. For years now, they have been (and still remain) some of the best headphones you can buy – even with the newer XM5 and XM6 now with us.
They offer everything you need from a pair of over-ears: excellent noise-cancellation, superior audio quality, a comfortable fit, and impressive battery life. Right now these are retailing for just over $190, which isn't bad considering inflation and tariffs have hit Sony prices in recent months. That's just $10 over the record-low price, which isn't bad in my books!
Sony WH-1000XM4 Wireless Headphones: was $348 now $193 at Amazon
...And TVs, too!
I've mentioned laptops, so I'm going to also give a shoutout to our excellent TV team's live blog on the best Prime Day TV deals. It's running right now, and it features record-low prices from not just Amazon, but also leading retailers like Best Buy and Samsung. It's led by experts who actually test and review these TVs in and out. I've been reliably informed that if you email a staff member, they may even give you some personalized recommendations. Not bad!
Looking for more laptop deals? Try here
Just a little PSA for those specifically looking for laptops - our computing team is also running a separate Prime Day laptop deal live blog right now. I've included the best laptops from Amazon on my list but this blog, which is run by people who literally test laptops for a living, includes options from Dell, HP, and other leading brands. It's very good! Check it out!
Upgrade your home security for less today
It's a great time to consider picking up a Ring Doorbell today as several models are currently on sale for record-low prices - thanks to TechRadar writer Cesci for pointing these out!
Our deals editor Mackenzie in particular recommends the Doorbell Plus, which is a gadget that she says she 'can't imagine living without'. The latest version of the Ring Battery Video Doorbell Plus offers an even higher resolution than the standard model and features a convenient quick-release battery pack, allowing you to remove the battery without needing to take down the entire doorbell for recharging.
Ring Battery Doorbell with Ring Indoor Cam 2nd Gen: was $139.99 now $69.99 at Amazon
Ring Battery Doorbell Plus: was $149.99 now $79.99 at Amazon
Just added - Ice cream makers!
Well, we've covered air fryers - now how about ice cream makers? I've just added two options to the list above based on our staff member Josie's personal recommendations. One is a model that we've reviewed highly, but it's a little on the pricey end. Subsequently, there's another option that's cheaper but still from a brand that we usually recommend.
If soft serve is your sweet treat of choice, the Cuisinart Soft Serve Ice Cream Machine will delight you with results in under 30 minutes. It's more affordable than the Ninja Creami deluxe, and features built-in topping dispensers for fun with all the family, earning it four stars in our review.
While this isn't one we've personally tested, Hamilton Beach is a household name and its 4.4-star Amazon rating would suggest it holds up to the brand's good value reputation. While some appliances from the brand struggle a little in the durability department, it seems the biggest complaint here is its volume. However, if you want a high-capacity, low-cost option, this is the one for you.
Two Instant air fryer deals we highly recommend
Our writer Rowan found a few great air fryer deals earlier - so good, in fact, that I've added them to our list just above. Both are from the well-known brand Instant and one is a model that we've tested, reviewed, and loved here at TechRadar. Here are those deals in more detail:
Our 4.5-star air fryer is half off in Amazon's early Prime Day sale, and we gave it a high rating in our review for a number of things. For starters, it's a very versatile model with grill, roast, and bake settings, easily replacing single-use kitchen gadgets. As well as its speedy cooking times and even results, this model is ideal for bulk cooking thanks to its size. On the other hand, it may not be an option if you're tight for kitchen space, but for one of the more expensive air fryer models out there, this isn't a deal worth skipping on.
Right now, you can save a huge $90 on Instant's dual basket air fryer, which packs 7 cooking functions including standard air fry, bake, roast, and more. Though this air fryer has seen better days price-wise, it hasn't hit its lowest price since 2022, so this early Prime Day deal is definitely one to look out for if you're due for an air fryer upgrade. Besides, this is the closest price you'll get to its previous Black Friday listings, with last year's being around $120 mark.
I've just added a ton of streaming goodies
Are you a Prime member that regularly indulges in Prime Video? Good news - I've just added a massive array of discounts you can get on Prime Video add-ins. Not only are these exclusive to Amazon Prime Day, but they include some really, really great services - including Paramount+ and Apple TV+. Note that there are actually 29 different add-ons on sale today but I've only included the most popular options.
Our coffee expert loves this deal today
A real highlight for coffee lovers today, you can get the Nespresso Vertuo Pop+ in Limited Edition Pistachio for just $99.99 (was $139.95) at Amazon today thanks to an early Prime Day deal.
Our homes editor Cat wrote up a post covering this deal where she details that this is one of her favorite budget coffee makers. It's quick and easy to use, provides great results, and this particular model also comes with a larger water tank and a height-adjustable base, meaning it can accommodate all types of cups and mugs.
One of the best Nespresso machines we've tested, the Pop+ got a makeover in limited edition pistachio green this summer, and now it's got a huge price cut for Prime Day. You're getting the Pop+ machine with extra large water tank, plus a sample box of Nespresso Vertuo capsules, all for a bargain price.
This 75-inch TV is $200 cheaper today
Our TVs editor Al has picked out the TCL QM7K as one of the best TV deals you'll find today. We already thought this one was great value at $1499, but a deal at Amazon is bringing it all the way down to $799.99 - that's a price that beats the previous record by a whopping $200.
The 65-inch TCL QM7K TV features excellent brightness and clarity thanks to its Mini-LED display. You can expect great deep blacks and detailed shadows as well as two HDMI 2.1 ports with 4K 144Hz support, which makes it a versatile TV for both movies and gaming.
A record-low price on the Fire HD 10 tablet
This might be my personal early Prime Day deal - Amazon's best-selling Fire HD 10 on sale for a new record-low price of only $69.99 (was $139.99), thanks to today's 50% discount.
The tablet features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
Amazon Fire HD 10 Tablet: was $139.99 now $69.99 at Amazon
Get thousands of e-books at your fingertips
Here's yet another Amazon freebie for Prime members today. Head on over to Kindle Unlimited to get an extended three month free trial.
Kindle Unlimited is a fantastic service for avid readers or anyone who likes to explore a wide range of genres without committing to a single title. With a subscription, you gain unlimited access to a vast library of fiction and non-fiction, including everything from best-selling thrillers and biographies to self-help guides and foreign language novels. The selection is impressively broad, making it easy to discover new favorites or dive into something different at any time. There’s also a selection of audiobooks available, though it’s not quite as extensive as what you’d find on Audible - still, it's a valuable bonus for on-the-go listening.
The best Kindle deal this year (so far)
If you read one recommendation from one of our staff members today I highly suggest you check out review editor Josh's post on the Kindle Scribe. He goes in-depth about how this product has really helped his creative writing, it's a great article.
The device itself is currently on sale right now with an Prime Day deal for just $259.99 (was $399) at Amazon, which is low-key one of the better early deals you can buy right now. Alongside a 10.2-inch, 300 ppi glare-free screen, the Scribe features really superb handwriting recognition and even a few new AI tools to offer up handy summaries.
Ad-free music streaming without paying a cent
Another great free perk at Amazon today for Prime members. Like Audible, you can get an extended four month free trial of Music Unlimited today, which is the brand's premium music service. It's a total saving of just over $40 again, and you'll get completely unlimited ad-free streaming, options for offline downloads, and support for high-quality HD formats.
Get a great Google phone on a decent budget
It's hard to beat the Google Pixel 9a if you're on a budget but still want a decent device that can handle the job. This top-rated device is currently back down to a record-low price for Prime Day at $449. That's not the biggest discount in the world, but bear in mind this was already one of the best value devices on the market.
Google Pixel 9a: was $499 now $449 at Amazon
Listen up, how about some free audiobooks?
Amazon has a ton of perks already available for Prime members, one example being the extended three-month trial over at Audible. Amazon's audiobook service is absolutely perfect if you like to kick back and listen to everything from self-help to history. Despite this technically being an extended free trial, you're still getting full Premium Plus membership here for a limited time, which means plenty of time to check out Audible and a few free book tokens to keep forever. Three months of Audible usually costs over $40, so you're getting a significant discount here for sure.
One of Amazon's rare good laptop deals
Honestly? Amazon's current crop of laptop deals isn't its strongest suit right now - Dell has better options for cheap Windows laptops, for example. What it does have, however, is a $150 discount on the incredible MacBook Air M4. We think this is the best value laptop you can buy right now thanks to its gorgeous design, excellent performance, and unbeatable battery life. This particular model has been $50 cheaper before, but I still massively rate this deal today.
MacBook Air 13-inch (M4): was $999 now $849 at Amazon
Probably the best early TV deal (in my opinion)
How about starting off with a highlight? LG's all-new C5 OLED TV is currently on sale for a ridiculously low price of $1,696.99 thanks to a massive $1,000 discount. This is by far the lowest price yet for an OLED display that was just released earlier this year.
Awarded five out of five stars in our review, the LG C5 OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,696.99 at Amazon
Not a Prime member? Sign-up for the free trial!
Before we jump in with the first round of recommendations, let it be known that, as always, most of this year's Prime Day deals will be exclusive to Prime members only. If you're not a Prime member, however, don't worry - you can just sign-up for a 30-day trial ahead of the big day.
Doing so will not only get you access to the sale but also free delivery and a number of free perks like Grubhub+ membership and extended free trials on subscription services!
Welcome to our Prime Day live blog!
It's time to get prepped for tonight's big sale. As you can see, there are already tons of official Prime Day deals to check out - Amazon's been very busy indeed with it's warm-up promotions this year. Of course, today's early deals will have nothing on tonight's massive range of discounts. I'm expecting record-low prices on everything from laptops to TVs, and of course, I'll be rounding everything up on this page right here.
In the meantime, check out my early deals recommendations and stay tuned for more recommendations and highlights.