While we're patiently waiting for Spotify Wrapped 2023 to drop, it seems as though a tweak is on the way in terms of how recommendations are served up: Spotify would appear to be testing the option to turn off personalized recommendations.
This comes from code spotted in a beta version of one of Spotify's apps, by a MacRumors source. At the moment though, we don't know much else about this potential new feature or how it might work if it rolls out to users.
Personalized recommendations are of course based on listening history and habits, so presumably most people will want to keep them switched on to see more music that matches their tastes. Without the personalization, presumably the recommendations would be what's trending and popular, or picked out by Spotify staff.
It does seem that this will be an optional extra for users, so personalized recommendations are by no means going away. It might also be useful if someone else (like your kids) are using your Spotify account – though the Taste Profile features do help you modify the way your recommendations work, to some extent.
Keep on tracking
By default, Spotify does of course keep tabs on everything you do in the app, to make sure you're never short of something to listen to – you can have playlists automatically continue with related music, for example. These algorithm-driven recommendations apply to Spotify audiobooks and podcasts too.
There's a possibility that some people just don't want to be driven by algorithms and AI, or don't want Spotify keeping tabs on every playlist they put on, or both. Until we get an official word on what this new setting might mean, we can only speculate about why it would be implemented.
This built-in tracking is what makes features such as Spotify Wrapped 2023 work, giving you a deep dive into all the tracks you've played over the years – and perhaps surfacing some listening trends that you wouldn't otherwise have noted.
We will of course keep you posted if we hear anything else about what might be happening with Spotify and personalized recommendations. In the meantime, check out our Spotify tips and tricks guide to get more out of the music streaming service.
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