If you've been following our live coverage of Amazon's Prime Big Deal Days sale, you'll know that the week-long shopping marathon ended last night (October 13). Turns out, someone forgot to tell Amazon, because a lot of the deals are still available, although I do have to warn you, prices are slightly higher now.
We saw some record-low prices over the last seven days, which bodes well for Black Friday deals – as in we might get see too even better prices next month. That's typically what has happened before: Amazon offers some of the best prices on its site during Prime Day in July, then matches it when the Amazon Black Friday sale in Australia starts.
• Shop all of today's Amazon deals here
We're continuing our live coverage, highlighting some of the deals still available and worth considering if you haven't shopped yet, but if you're willing to wait, Black Friday isn't too far off (officially it's on November 28 this year, but we expect early deals to kick off about two weeks prior to that). It's a good time to sort out your Christmas shopping, which can be done with savings in the bank when shopping a major sale.
Keep in mind that it always helps to have a Prime subscription when shopping on Amazon. You get exclusive early access to some deals and the best prices during big sales is always for Prime members. If you've never tried it, signing up now will get you a 30-day free trial – you can cancel any time if you don't want to pay the AU$9.99 ongoing monthly fee. That said, it's worth noting that your subscription also gets you free access to the Prime Video (ad supported), Prime Music, Prime Reading and Prime Gaming services along with free and fast shipping on all eligible products. You'll also get two years of DashPass for free, which takes care of your DoorDash deliveries for quite a while.
Amazon Prime Day 2025: top deals
Amazon Prime Day 2025: all you need to know
When is Amazon Prime Day 2025?
As you've probably already guessed, there are two Prime Day sales each year and the main one is the July sale. We've already had the first Prime Day sale of the year, which began on July 8 and went on for a full seven days till July 14.
The second sale – aka Prime Big Deal Days – will begin just past midnight on Tuesday, October 7 and offer deals for a full seven days, until close to midnight on Monday, October 13.
And we thought 65 hours was a long sale!
Will there be a second Prime Day in October 2025?
Absolutely yes! We've just had it, haven't we? Prime Big Deal Days in 2025 kicked off on October 7 and ended on October 13.
It was a prelude to Black Friday, so consider it a tease. If you can hold off till the end of November, chances are high you'll save more on select products. Then again, a lot depends on stocks, so if an offer looks good to you and it's within your budget, my advice would be to add it to cart and check out immediately.
As I've already alluded to, Prime Big Deal Days is a good opportunity to get your Christmas shopping started if you don't want to wait till Black Friday, which falls on November 28, 2025.
What is Prime Day in Australia?
Amazon Prime Day began in the US in 2015 as a celebration of the company’s 20th anniversary, with more deals on offer than Black Friday back then. Today, Prime Day is Amazon’s popular mid-year sales event where members of Amazon Prime get exclusive discounts on a wide range of items.
While it began as a one-day sale, 2018 saw the offers last for 36 hours, which then became a 65-hour event in 2019. We've had the 65-hour sale since and thought that was 'recording breaking' – oh boy, were we wrong. Last year (2024), for the first time ever, the Prime Day sale was a marathon 6 days, or 144 hours if you want an hourly comparison.
Amazon then broke that record this year by hosting its longest ever Prime Day sale – a full week. Yes, seven days! Which begs the question: can we just start calling it Prime Week from now on?
When was Amazon Prime Day 2025?
To give you an insight into the time frame of when Prime Day takes place, the 2024 sale kicked off at 00:01am AEST on July 16 and went on until 11:59pm AEST on July 21. This year, Prime Day began at 00:01am AEST on July 8 and ended at 11:59pm AEST on July 14.
There was a week difference between the two years, but that's neither here nor there. What's significant is the duration of these two sales – 2024 was a 6-day sale while the latest Prime Day was 7 days long.
The second Prime Day sale in Australia in 2024 (aka Prime Big Deal Days) also lasted 6 days, starting on October 8 and ending on October 13, 2024. This year, it followed the 7-day duration we saw in July, with another week-long sale promised.
Only Australia and Singapore were treated to these extra-long sales both years, as Prime Day lasted only four days in July 2025 in the US and UK (July 8-11), while Prime Big Deal Days was just two days (Oct 7-8) in those bigger markets.
Why does Amazon have Prime Day?
Prime Day is presented as a neat ‘thank you’ to Amazon's paying members, but one that involves giving Amazon more money and shifting a lot of stock at the same time.
Prime Day isn’t just about selling Amazon-branded products – several other brands and third-party sellers also save their best deals for Prime Day, completely aware that thousands of extra shoppers will be hitting the online store.
To make the most of Prime Day you’ll need to get yourself an Amazon Prime membership which, in Australia, will set you back AU$9.99 a month or AU$79 a year. While you’re paying for the privilege of free, swift delivery on domestic and international goods, signing up for Prime means you’ll also have free access to Amazon’s streaming services, including Prime Video, Prime Music and Prime Reading. Members also get free access to Prime Gaming and Prime Photos for all their ebook and storage needs. To learn more about this service, head to our guide to what is Amazon Prime in Australia.
How often is Prime Day in a year?
Amazon Prime Day is typically held only once a year, usually in July. However, Amazon's Prime Big Deal Days seems to now be an annual event that matches the July offers, so we could sorta, kinda say that Prime Day is 'unofficially' held twice a year.
How much will Amazon Prime cost in 2025?
An Amazon Prime subscription in Australia costs AU$9.99 per month or AU$79 annually. These prices have been in place since 2023 and includes some useful perks that make the subscription worthwhile, especially if you are a regular Amazon shopper and are keen on the Prime Video library.
With free deliveries on eligible products available as part of the service, even a single item that costs less than AU$20, for example, will arrive at your doorstep either the same day or within a day or two with no additional shipping expenses.
Check out our dedicated page on what is Amazon Prime to find out if it's really worth the money. And click on the buttons below if you'd like to sign up and get a 30-day free trial if you're a new customer.
How do I become an Amazon Prime member?
To be eligible for the Prime-exclusive offers, you need to sign up for a Prime membership for AU$9.99 per month or AU$79 for the whole year.
1. Go to Amazon Prime
2. Select: start your free trial
3. Follow the instructions
4. Start browsing deals
You can start a 30-day Amazon Prime free trial just before Prime Day 2025 and use that to get access to the sale. This option is only available to brand-new members who haven't used the free trial in the past, though.
As well as access to the deals, you also get to try out all the other Amazon Prime benefits while on the free trial, such as free delivery, Prime Video, Prime Gaming and more.
You can get more information from our dedicated 'what is Amazon Prime' page for a full breakdown of the service. You can also use that to decide whether you want to keep your membership going after the sale or cancel Amazon Prime within the one-month trial period to avoid being charged.
Amazon Prime Day 2025: our deal predictions
While we can't say for sure what exactly will be discounted on Amazon during Prime Big Deal Days, there are some guaranteed offers that you will see that we've seen in pretty much every single major Amazon sale since 2018 – and that is the company's own hardware.
So we can say for sure you're going to see some pretty steep price drops on the likes of the Fire TV Stick 4K, Echo Dot and Kindle ereaders. The July sale didn't see any record-low prices for the streaming devices and the smart speakers, but the Kindle Paperwhite and the Kindle Scribe were down to all-time low prices.
As for other products, this entirely depends on how it fits into each brand's plans for Prime Day 2. We've previously seen deals go live on Amazon 24 hours ahead of the official sale start, but this July, Amazon launched 'early deals' a full week ahead of its July 8 official Prime Day kickoff.
We didn't see many big brands offer their Prime Day prices that early, but then Australia's EOFY sales were just about wrapping up at the time, but price drops started to appear a day or two before.
Based on that, expect headphones, select smartphones, smartwatches and more popular electronics to feature alongside Amazon's own hardware just prior to the sale start, but the best prices will be during the official sale itself. Other popular purchases on Amazon during big sales are vacuum cleaners of all kinds (particularly the best cordless stick vacuums), coffee machines and air fryers. You can also expect to see major price drops on electric toothbrushes too.
Samsung phones and wearables (including the Galaxy Ring) saw some very enticing discounts in July, so keep an eye out for price drops on the latest 7 series foldables in October – you could get lucky. If it is smart rings you're after, keep an eye on the price of the RingConn Gen 2: it's already seeing 20% discounts, and as the only smart ring with sleep apnoea detection in Australia, it could well be worthwhile as a discreet health tracker.
Headphones from Bose and Sennheiser have been dropping in price each year and we saw some record-lows on the former's Ultra series in July. And, interestingly, we even saw some decent offers on Sony's popular XM-series cans. We're expecting more of the same, but we can't guarantee the same kind of prices as July.
We've previously seen plenty of soundbars get discounted on Amazon, but there weren't many in July – we suspect it was a stock issue. So here's hoping they're back later in the year with deep discounts. Cameras are another piece of tech we've not seen much of during Amazon sales, but there are always a fair few and it was good to see some Canon kits drop to below the AU$1,000 mark in July.
Apple discounts have been quite disappointing since 2024, and we're not quite expecting that to change later this year. But if you are in the market for a new iPad, you might well get lucky as we saw good price drops on the latest powerhouse models.
If we hear any more news over the coming months, we'll be sure to share it right here and update our predictions with the latest information.
Amazon Prime Day 2025: shopping tips
How to find the best Prime Day deals
1. Grab an Amazon Prime free trial
If you're not a Prime member yet, you can sign up for a 30-day free trial just ahead of the big sale and cancel before it ends if you don't want to continue with the service. This way, you get all the benefits of Amazon Prime without paying for it, albeit for a short period of time.
2. Know what you want to buy – but stay flexible
Having a good understanding of exactly what you want to get out of Amazon Prime Day 2025 will be key to winning this year. That way you'll be able to quickly recognise how good that discount really is, but stay flexible enough to know whether you should opt for another model. For example, if you need a new laptop or camera, take a look at what features each brand offers, perhaps take a look at a few in person by visiting a store. Find a few options you would be happy to pick up, get to know their prices and how cheap they can be so that you can identify a good deal quickly on the day.
However, it's also worth identifying the features that you could sacrifice in order to boost the specs that you really care about – you don't want to miss out on the best Prime Day deals just because the specific model you had in mind isn't discounted.
3. Keep some of that flexibility in your budget
Obviously it's never a good idea to get caught up in the heat of the moment and spend crazy money for the sake of a good deal. However, a little room above your maximum spend will be helpful in securing the best-value deals available. Sometimes the best Prime Day deals aren't on the cheapest items, but on the next level up that offers so much more without boosting the price too much. For example, if you're looking for a laptop you might be tempted by a super low price on a 256GB storage option. However, if the 512GB model is just AU$100 to AU$150 more expensive it's a far better investment.
4. Get in early, but stick around for the full event
When the sale itself comes, we'd recommend heading to Amazon as early as possible. This will give you first eyes on the biggest discounts Amazon is offering on the first day, and because many of the hottest Prime Day deals tend to run out of stock particularly quickly, you may need to move fast.
However, just because you've managed to secure an incredible discount straightaway shouldn't mean your work is done. Amazon releases plenty more high-profile savings throughout the course of the multi-day sale, so it's worth checking back in throughout as well.
5. You're not limited to Amazon – price check and price match
Amazon Prime Day isn't strictly limited to Amazon. We see more and more retailers offering competing discounts these days, and that extra competition often drives prices even lower. It's worth checking other retailers aren't beating your Prime Day deals, but even if they aren't, some like JB Hi-Fi, The Good Guys and others will be offering price-matching guarantees and you may snag additional extras as well.
How to find other Amazon deals
Amazon doesn't always do a great job of promoting the best Prime Day deals. Sure, it will shout about many of its own devices and other well-known products that are on sale, but it's often worth looking beyond these highlighted deals for some even better savings. We do a lot of that searching for you and share our favourite offers right here, but here's some more advice on how to find the best Prime Day deals.
Before the sale begins is a good place to start. In the run-up to Prime Day, Amazon usually has a few offers live that are a tease for the big event. These aren't usually some of the biggest products, but can still be tempting bargains. We sometimes see reductions on its own subscription services such as Audible, Music Unlimited and Kindle Unlimited during this window, making it a good time to sign up.
We also strongly encourage you to keep an eye on Amazon Warehouse deals. We often see store-wide discounts of up to 20% across this selection of second-hand, used and open-box products. All items are checked, tested and Amazon-approved before they go back on sale, plus they are covered by the standard returns policy, so you don't have to worry if you run into any issues. Generally, it's an excellent option to bag an even bigger bargain.
Prime Day vs Black Friday – should you wait?
Both Amazon Prime Day and Black Friday generally offer discounts on the same kinds of devices, but there are a few differences between the sales events.
Prime Day deals are largely focused on Amazon itself. Competition among shoppers is also significantly reduced on Prime Day, which means that deals are generally easier to find, easier to price check and won't run out of stock so quickly.
Black Friday, on the other hand, is set across a much larger range of retailers, with prices that tend to be a little cheaper across a wider variety of brands. That does mean putting in a lot more work to make sure you get the best offer possible and keeping a close eye out for limited-time flash sales that make up for most of those lowest recorded prices. With more competition between retailers, though, we do tend to see slightly heavier discounts in November.
Of course, you may also simply want your tech sooner. If so, we wouldn't recommend waiting another month for the chance of a better discount, which may or may not come your way. There's no guarantee that prices will be any different come Black Friday, especially on Amazon products. You may find some older tech for even less, but then you also run the risk of missing out on the best deals due to the increase in competition.
Best Prime Day 2025 deals from July
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