Fujifilm FinePix F770 EXR review

The stylish travel zoom that's big on features, small on price

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In use, the Fuji FinePix F770 EXR compares favourably to the competition. It's quick to start up, and shot-to-shot times are about on a par with other cameras in this category. Switch to continuous shooting, however, and you can choose from 3, 5 or 8fps at full resolution, or if the action kicks it up a notch there's an 8MP 11fps setting available too.

Stick to shooting JPEGs at the slower speeds and you should be able to keep things moving, although if you're recording raw files, expect performance to slow down noticeably in this respect.

The AF system is responsive and largely accurate, with some inconsistencies only cropping up when the light begins to fail, but this can be remedied using the bright AF Assist lamp for photographing subjects at close quarters, and/or employing the flash for slightly more distant ones.

Fujifilm FinePix F770 EXR review

The usual Centre, Multi, Continuous and Tracking AF modes are present - the only additional one we would have liked to have seen is a customisable setting that enables you to pinpoint the focus area.

At low ISO sensitivities, images are sharp, faithfully coloured and pleasingly detailed, with the camera's built-in sensor-shift image stabilisation feature doing a decent job of counteracting camera shake when shooting at telephoto focal lengths and/or in low light.

Fuji's popular Film Simulation modes make a welcome appearance in the F770 EXR's feature-set, enabling scope for customising the look of your images in-camera. With many harking back to Fuji's 35mm film stock, it's possible to create some distinctive-looking shots without any PC-based post-processing.

Fujifilm FinePix F770 EXR review

The options include Standard, Velvia (more vibrant colours), Astia (a softer effect), Black and White and Sepia. Each imbues images with a unique aesthetic and adds to the camera's overall appeal in terms of the level of creativity it affords.

The Fuji FinePix F770 EXR's metering and Auto White Balance systems both produce favourable results with a respectable level of accuracy. The only area where image quality can be a little less impressive is when you start to push the sensitivity above ISO 400. ISO 800 shows a fair degree of noise and a general loss of sharpness and detail, with the effect worsening beyond this point.

Fujifilm FinePix F770 EXR review

Although images shot at up to ISO 800 remain usable for average-sized prints, the top native settings are better suited for web output/smaller prints, and the top two expanded settings are best left alone.

But performance in this respect can be improved if you flick the mode dial round to EXR. This employs Fuji's innovative switchable sensor technology, whereby the camera analyses the situation and adjusts its settings to prioritise either dynamic range, high resolution or low-noise.

To do so it halves the resolution, but the sensor combines two pixels for every on-screen pixel to provide double the amount of image data and consequently improved results.

Fujifilm FinePix F770 EXR review

Tech Specs

Product TypeCompact Camera
Battery Size SupportedProprietary Battery Size
Green CompliantYes
Maximum Video Resolution1920 x 1080
Wireless LANNo
Effective Camera Resolution16 Megapixel
Wide AngleYes
Product FamilyFinePix F
HD Movie ModeYes
Memory Card SupportedSecure Digital (SD) Card, Secure Digital High Capacity (SDHC) Card, Secure Digital Extended Capacity (SDXC)
Image StabilizationOptical
Optical Zoom20x
Digital Zoom2x
Brand NameFujifilm
FeaturesLive View, Self-timer, Face Detection, Continuous Shooting Mode, Orientation Sensor
Screen Size7.6 cm (3")
Video FormatsMOV, MPEG-4
Viewfinder TypeNo
Weight (Approximate)213 g
Green Compliance Certificate/AuthorityRoHS, WEEE, REACH
Image Sensor Size1/2" (6.40 mm x 4.80 mm)
Maximum Image Resolution4608 x 3456
Display Screen TypeLCD
Height63.3 mm
Width105.1 mm
Depth36 mm
Product SeriesF
Focal Length4.60 mm to 92 mm
Image FormatsJPEG, RAW
External FlashNo
Focus ModesAuto
ManufacturerFuji Photo Film Co. Ltd
Product ModelF770EXR
Product NameFinePix F770EXR Compact Camera
Product LineFinePix
Exposure Control
  • Program AE
  • Aperture Priority AE
  • Shutter Priority AE
  • Manual
Aspect Ratio16:9
Manufacturer Part NumberP10NC06450A
Manufacturer Website Addresshttp://www.fujifilm.co.uk
Marketing Information

The FinePix F770EXR will redefine what's possible with a small camera thanks to its enviable specification and 20x optical zoom lens.

In addition to a wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small. With such a powerful performance in a pocket-sized package, this new camera will give both families and regular travellers the perfect camera to capture a huge range of photographs.

Package Contents
  • FinePix F770EXR Compact Camera
  • Li-ion Battery NP-50A
  • Battery Charger BC-45W
  • Hand Strap
  • USB Cable
  • A/V Cable
  • CD-ROM
  • Owner's Manual
Limited Warranty1 Year