In other sets, the backlight consists of hundreds of white LEDs, which illuminate in zones depending on the image on screen. They don't switch on where there are dark areas of the picture, allowing for deep, involving, plasma-like blacks and a greater sense of depth. They also glow like an alcoholic's nose when the picture should be brighter. The end result is vivid, dramatic images and an enhanced dynamic range.

The XS1E, however, employs RGB-LED backlighting, utilising coloured Light Emitting Diodes. Not only does this improve the contrast ratio (to staggering effect), it bolsters colour fidelity, too – and this is what helps make the screen so special.

As the rear illumination is, essentially, matching each onscreen pixel's colour, the improvements in hue are tangible. Reds on this screen are more convincing than I've ever seen on an LCD. As are blues and greens. Ideal for watching Liverpool play against Chelsea on Sky HD, then.

Sensational pictures

But non-sports fans will benefit greatly, too. Kung Fu Panda on Blu-ray, for example, is a spectral explosion. Every scene is awash with deep reds, greens and, obviously, blacks. And on the XS1E, this HD platter rocks. Pictures never look less than sensational – nigh-on 3D, without the need for silly specs.

One word of warning: while the from-the-box picture modes are great for cartoon fighting bears, real-life skin tones seem overcooked, and careless fiddling with the numerous options can actually make the images worse.

If you're not confident, I'd suggest that you hire an installer to calibrate the screen for you – after all, if you're going to pay nine grand for a telly, you should pay a bit extra to have it set up properly.

LCD, but better

The Sharp LC-52XS1E is a stunning product, a perfect synergy of art and technology. Its HD and standard-definition images are equally great; even when scaled to fill the 52in panel. Audio performance, through the included Pioneer-branded soundbar, is also outstanding.

Indeed, the Pioneer branding just helps to reinforce an idea I'd been mulling throughout the test. The Sharp LC-52XS1E is the 'Kuro' of LCD TVs. Deep, involving blacks, brilliant colour reproduction and premium design have long been the sole domain of plasma, and, specifically, Pioneer's range, but no longer.

LCD has grown up and this Sharp, regardless of its cost, flies the banner for the technology like no other. Superb!