The LG BD390 is here, and it's taking on all comers. In fact, LG is now setting its stall a step further ahead of some of the rest of the BD field. This machine isn't just a Blu-ray player, it's an entertainment centre, and a showpiece for innovation.

Well, except in the design stakes. Indeed, if plagiarism is the sincerest form of flattery, Sony should be blushing for months. The BD390 looks almost exactly like Sony's year-old BDP-S550.

That's not exactly a bad thing, as the blue-mirrored fascia of the Japanese model was one of its highlights, but I've been to LG's Design Centre and, as far as I could see, they had drawing boards, paper and pencils... I think you get what I'm saying.

The rear view also offers little in the way of surprises, although there is the welcome presence of a set of 7.1 analogue audio outputs. While the deck is capable of decoding and bitstreaming Dolby TrueHD and DTS-HD Master Audio soundtracks through HDMI (and down-mixing to pass-through optical), this means the LG can feed an older amplifier with high-resolution coughs and burps. It may also come in handy if, like me, you've completely filled your HDMI quota with a host of other toys and gadgets.

LG bd390 blu-ray

The LG BD390 hides a USB 2.0 port on the front under a weird mini-flap. It's for media-playing purposes, and that's its only role. Unlike some BD decks, this player doesn't need a memory stick for storing BD-Live content and profiles – it has 1GB of internal storage.

The polite thing to say about BD-Live is that it's 'still in its infancy as a concept'. What that really means is that it's mostly a load of crap. However, while some of us couldn't care less about downloadable trailers, extra commentary tracks and the like, to say that you're not bothered if your player doesn't do it correctly, is like saying that you're not bothered if your car doesn't have air conditioning – most of the time you don't even notice, but there will be the occasional scorcher (such as the US Director's Cut edition of Watchmen) where you'll be pining for the choice. And, with its internal storage, that's exactly what this sub-£300 deck offers. It's hassle-free and there if you need it. You can't argue with that.

Wireless

Also lurking on the LG's specs is Wi-Fi , another technology that will help with BD-Live and much more besides. And there's no wireless dongle needed here – unlike Samsung's BD-P3600, the BD390 has its capabilities hidden within.

The receiver is compliant with the higher bandwidth specification of 802.11n (as well as 802.11b/g). This means that, should you have a suitable wireless router, not only can you access such features as the aforementioned BD-Live, YouTube and firmware updates with the same speed as a wired LAN connection, but you can also stream HD video from a PC.

This deck also comes with full DLNA (Digital Living Network Alliance) certification, and it's got the badge to prove it. In essence, it can stream music, pictures and video stored on a computer or NAS drive straight to your screen. And thanks to the 'n' part of the 802.11n compatibility, it does so smoothly and extremely quickly (at the touch of a button).