Now TV arrives for Chromecast as ITV Encore rolls out

Sky's streaming service added to yet another device

The Now TV streaming service has arrived on yet another device, with Sky's subs-free offshoot now ready for Google's TV gizmo.

Now TV has been a big hit for Sky, allowing people to access its premium content without signing up for a satellite subscription.

Already making its mark on consoles and its own Roku-like low cost Now TV box, the service is now hitting the likes of Chromecast.

Those with Chromecast and Now TV entertainment passes will also be able access the new ITV Encore channel which is rolling out to all Now TV devices from today.

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Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.